A prominent longtime executive in the promotional products market is retiring from HALO Branded Solutions (asi/356000) – an announcement the industry’s largest distributorship made as it also revealed three key sales leadership promotions.

The Sterling, IL-headquartered firm with global operations shared that Dale Limes, senior vice president of sales, will be retiring in 2023.

Limes has been with HALO for nearly 19 years. He previously held leadership roles with other industry firms, including Top 40 distributor The Vernon Company (asi/351700). Limes has also served in volunteer roles, including leadership advisory council chair at trade group Promotional Products Association International (PPAI).

Paul Bellantone, Tommy Lewis, Dustin Wicks, HALO Branded Solutions

Meanwhile, HALO revealed that Paul Bellantone has been promoted to president of sales of the HBS division, while Tommy Lewis is rising to senior vice president of sales and business development. Dustin Wicks will now serve as vice president of recruitment and development.

“Our new structure will allow us to create breakthrough results for our current account executives by providing additional support for their selling efforts,” said Jim Stutz, HALO’s executive vice president of sales. “In addition, our growth tools and resources provide a compelling value proposition for industry selling professionals considering joining the HALO selling team.”

Bellantone, who was most recently senior vice president of customer experience, will report to Stutz. Bellantone previously spent about 20 years as CEO and president of PPAI.

Lewis has been with HALO for almost seven years, serving as national vice president of enterprise and program sales prior to his promotion. Reporting to Bellantone, Lewis will now oversee the HBS division’s regional sales management leadership and business development efforts.

Caption: Longtime executive Dale Limes will be retiring in 2023.

Wicks has been with HALO for nearly four years, with his previous titles being director of business technology and sales systems product manager. Wicks, who will work closely with Limes before the veteran executive retires next year, was also previously a director of business development at Vernon and a national account manager at Top 40 supplier Koozie Group (asi/40480) when it was known as BIC Graphic North America.

“We have developed a deep bench,” said HALO CEO Marc Simon, a member of Counselor’s Power 50 list of promo’s most influential people. “These promotions showcase the internal talent we have at every level at HALO and the opportunities that we create to utilize the experience and expertise within the organization as we continue our unprecedented growth.”

Based on reported 2021 North American promotional product revenue of $822 million, HALO Branded Solutions ranked first on Counselor’s most recent list of the largest distributors in the industry.