A promo products veteran with experience at multiple Top 40 firms is the new vice president of sales and business development at Grossman Marketing Group (asi/215205), an eight-figure distributorship headquartered in Massachusetts.

David Granetz has joined Grossman from MOSAIC (asi/277446), a Maryland-based distributor where he was vice president of promotional products and sales.

David Granetz, Grossman Marketing

Granetz has also been a strategic account manager at Top 40 distributor Staples Promotional Products (asi/120601), regional sales manager at Top 40 supplier Logomark (asi/67866), and account manager at Top 40 distributor BDA (asi/137616). Other experience includes being a national account manager at former Top 40 firm Workflow One.

“When there’s an opportunity to bring on someone of David’s stature to your leadership team, you jump at the chance to do so,” said Ben Grossman, co-president of Grossman Marketing Group and Counselor’s 2022 Bess Cohn Humanitarian of the Year. “Adding David, with his myriad talents and breadth of experience, to lead our sales and business development team gives us an opportunity to build on the explosive growth we have experienced over the last several years.”

$45 Million
Grossman Marketing Group’s approximate 2022 revenue across all its business units, which include promo and other marketing services.

Granetz said he was attracted to Grossman Marketing’s track record of success and dynamic, supportive culture. “Joining the Grossman family is an exciting opportunity, and I’m looking forward to complementing the team with my three decades of experience to help them continue to grow and evolve,” Granetz said.

Founded in 1910, Grossman Marketing is a fourth-generation family-owned and operated business that serves clients in markets that include financial services, law, biotechnology, education, professional sports and the arts. The firm generated approximately $45 million in revenue in 2022 across all its business units, which includes promo sales and other marketing services.

Grossman Marketing Group serves high-profile clients such as the Boston Bruins, Boston Celtics, Mass General Brigham, NewYork-Presbyterian, Athenahealth, Cognizant, Novocure, Columbia University, Harvard University, John Hancock, Zipcar, Transamerica, CVS, LEGO, LVMH and the International Academy of Arts & Sciences (Emmy Awards), among many others.