NC Custom (asi/44900) is taking its Made-in-the-USA offerings to the next level.

The Hicksville, NY-based Top 40 promotional products supplier announced that it’s substantially expanding its Lanco brand’s U.S.-made production capabilities through a robust investment in the domestic filling, manufacturing and labelling of products in the health, beauty and wellness category.

The upshot, NC Custom executives shared, is that production time will shorten, capacity will expand by more than 50%, and there will be greater factory efficiencies. The initiative is in line with the supplier’s strategic plan to focus more on USA manufacturing as global supply chain disruption persists, resulting in things like delays in receiving product from overseas, inventory shortages and higher prices.

“In this unstable supply chain environment, it’s so important to have a trusted USA manufacturer as your one-stop source,” said David Miller, president of NC Custom and a member of Counselor’s most recent Power 50 list of promo’s most influential people. “Due to the strength of the Lanco products in the health and beauty category and as a leader in the manufacturing of these items in the promotional marketplace, we felt it was critical to strengthen our infrastructure and resources to support the needs of the industry in having a reliable, USA-made supply chain source.”

Lanco’s domestic hand sanitizer product line ranges from USA-made 0.5-ounce to 16-ounce options, available in a variety of bottles and lids. Lanco also manufactures an assortment of USA-made lip balm, with more than 15 unique flavors – available in both regular and UVA and UVB protection varieties – along with an array of sticks and shapes.

“We believe there’s going to be a long-term initiative to elevate cleanliness among the workplace and in our communities, and sanitizer is a great long-term investment,” said Lance Stier, CEO of NC Custom and also a Power 50 member. “Furthermore, we believe that lip balm and other filling and batch-making categories have tremendous long-term growth potential as we focus on health and wellness.”

NC Custom’s efforts in domestic manufacturing have also focused on its new Scent-sational product line, which incorporates themed scents and packaging across the edible and health categories. 

NC Custom is a supplier/manufacturer of more than 3,000 items that span categories like confectionery, mints, chocolate, hard goods, health and beauty, wellness, apparel and soft goods. The company is SQF-certified – the highest global standard of food safety.

With reported 2020 North American promotional product revenue of $69.9 million, NC Custom ranked 19^th on Counselor’s most recent list of the largest suppliers in the industry.