As far as L’Oréal was concerned, adm Group got the “green” just right.

Collaborating with a partner that specializes in upcycled textile materials, adm Group developed an innovative upcycled gift line for L’Oréal Switzerland. Produced in a socially responsible manner, the eco-conscious collection impressed L’Oréal Switzerland, which awarded adm Group a Green Innovation Award in 2021 for its work.

Such was one of the compelling successes in the areas of environmental and corporate social responsibility that adm Group highlighted in “A Better Tomorrow,” the firm’s recently released annual sustainability report.

The report details how adm Group, a London, U.K.-headquartered global brand execution firm and parent company to businesses that include 60-year-strong Stamford, CT-based promotional products distributorship Lapine (asi/249352), is making progress on its sustainability agenda.

“As a global, sustainable brand execution partner to many of the world’s leading CPG brands, reducing our impact on the planet, protecting human rights in the supply chain, and improving the working environment of our people are all integral to our business,” adm Group said in a statement.

The detailed report speaks to the effort. For instance, adm Group has seen to it that 100% of its European offices and 80% of its worldwide offices now run on renewable energy. The company has more than 600 employees across 37 offices in 31 countries.

Nearly half (46%) of the firm’s APAC suppliers, as calculated by spend, are investing in green electricity. Meanwhile, adm Group has achieved a 60% reduction in plastic packaging at its Asia-based sourcing hub. It has also implemented processes to monitor its Scope 1 and Scope 2 emissions, and reported emissions as part of a Carbon Disclosure Project Climate Change survey.

“In 2022, our focus will be on performing full Scope 3 (emissions) accounting in line with the Greenhouse Gas (GHG) Protocol, enabling us to baseline our carbon emissions and set science-based targets within the next nine months,” said adm Group CEO Justin Barton. The company aims to achieve net zero emissions by 2050.

Additionally, adm Group is focusing keenly on diversity, equity and inclusion. Initiatives include working toward equitable gender representation across its global leadership team. “Our ambition is to achieve 40% female representation across our Global Leadership team by 2025, and we are currently tracking at almost 30%,” the report said.

Speaking of forward-looking goals: adm’s include implementing a living wage program to ensure 100% of employees across its organization earn a living wage either during or before 2025. Other objectives include sustainable sourcing so that 95% of material for print items are FSC, SFI or PEFC-certified by 2025. By 2030, adm Group intends to ensure that all items have 100% reusable, recyclable or certified compostable packaging.

Among its other recognitions for progress to date, adm Group earned a platinum rating from EcoVadis for corporate social responsibility performance in 2021. EcoVadis is a globally recognized sustainability ratings provider.

Corporate responsibility initiatives that aim to reduce environmental impact, ensure humane and equitable treatment of workers throughout a company’s supply chain, and deliver products made with more sustainable materials are gaining steam across a spectrum of industries, including the promo products market. ASI Media has been documenting the evolution, particularly as it pertains to the branded merchandise industry, through Promo for the Planet.

Promo for the Planet is your destination for the latest news, biggest trends and best ideas to help build a more sustainable and socially-responsible industry.