Taylor Borst’s star is continuing to rise at Top 40 distributor American Solutions for Business (ASB, asi/120075).

The Glenwood, MN-headquartered firm has promoted Borst to senior director of marketing and vendor relations.

Borst joined ASB as a strategic operations support specialist in 2015 and has earned a number of promotions since. Her other roles have included promotional product specialist, communications & public relations and, for the last 2 1/2 years, director of marketing, events and public relations.

Taylor Borst, ASB

In her new senior director position, Borst is responsible for the strategic direction of ASB’s marketing, events, public relations, vendor relations and product support departments. 

“Taylor has been instrumental in many of the positive changes of our team, and I have full confidence in her ability to continue to be a leader at ASB,” said Dana Zezzo, vice president of marketing, vendor relations and events.

In recent years, Borst’s prominence in promo has grown nationally, not least of all thanks to a strong social media presence that sees her create industry-focused content. She placed third on Promotional Products Association International’s Online 18 – a ranking of industry social influencers.

Borst, who is also the 2023 president of the Upper Midwest Association of Promotional Products Professionals, said she’s excited for her latest role at ASB.

“My mission has always been to create connectivity and add value for our sales associates, home office, vendor partners and end-user customers,” said Borst. “I look forward to learning from our vendor relations team and exploring ways to contribute to our already outstanding efforts.”