There’s a new director of sales at Top 40 supplier Charles River Apparel (asi/44620).

The Massachusetts-based firm has promoted Sharon Steed to the key leadership position. Steed joined Charles River as a territory sales manager in February 2021. She quickly rose, earning promotions to national account manager, director of national accounts and now, director of sales.

Sharon Steed, Charles River Apparel

“Throughout her tenure of over two years, Sharon has consistently exhibited an unyielding passion for driving growth and fostering strong relationships,” said Charles River Apparel’s CEO Barry Lipsett. “Sharon has played a pivotal role in expanding our presence within this segment, successfully developing new business opportunities while cultivating strong connections with our valued customers.”

As director of sales, Steed will oversee Charles River Apparel’s multi-line sales team and manage business with buying groups and national accounts.

“My hope for 2023 is to end the year strong in sales and help develop more opportunities for our team by helping our distributor partners,” said Steed, who was a national sales manager at supplier Hirsch (asi/61005) for nearly 11 years before joining Charles River Apparel.

During her time at Hirsch, Steed’s work included leading multi-line sales reps — many of whom also work for Charles River Apparel, executives said.

“We are confident that Sharon’s expertise, vision and collaborative spirit will enable her to excel in this expanded role, bringing even greater success to our sales team and the entire organization,” said Lipsett.