AAA Innovations (asi/30023) has struck agreements with three brands that will see the Norwood, NJ-based promotional products supplier bring new products to the market for customers.

Through the first deal, AAA Innovations is partnering with outdoor recreation products brand Coleman Company to offer a 54-quart steel cooler that’s made in Wichita, KS. Marketed under the name Sasquatch by Coleman, the steel-belted cooler can hold up to 84 cans.

Jeffrey Nanus, AAA Innovations

Executives said the cooler, which features a bottle opener and will be available Aug. 1, can maintain ice for up to four days in temperatures as high as 90 degrees Fahrenheit.

AAA Innovations has also teamed up with GoSports, a leading brand of outdoor games and sporting goods, to offer two new patented tailgate/backyard games: Red Zone Football Toss Challenge and Pro Pitch Baseball Toss Challenge.

“These exciting games are perfectly timed as consumers are finally headed back to stadiums, parties and events,” AAA said in a statement, adding that Red Zone Football Toss Challenge will be available by Aug. 15, while Pro Pitch Baseball Toss Challenge will be available by the end of the year.

The third new partnership sees AAA Innovations add three styles of Cooluli portable, high-end mini-cooling systems to its collection. Cooluli is a leader in the thermoelectric refrigerator industry. These items, which executives say are good for cars, desks, offices and other spots, are available now in sizes 4L, 10L, and 20L. Head to www.aaainnovations.com for more details.

Founded in 1909, AAA Innovations provides a range of products, including umbrellas, chairs, tables, displays, tents, games, satchels, grills, firepits, coolers and more. Despite supply chain challenges, AAA Innovations’ sales have been roaring back as the negative economic effects of COVID-19 begin to wane.

“We’re having our highest sales year, by far, in our 112-year history,” said CEO/President Jeffrey Nanus. “The reason our company has doubled its business over the past few years is our ability to provide our customers with fresh new ideas.”