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Commentary

Now, More Than Ever, Practice Gratitude

Times are tough. It’s okay to acknowledge that. But it’s much more important to dig into thankfulness and build from there.

The words have come calling to me a lot over the years.

My dad often spoke them back when I was a kid. He’d say them when I’d worked up a head of steam and was bemoaning some unfortunate turn of events. “OK, that might be true, but you still have a lot to be thankful for. You have to remember those good things. Hold on to them and build on them.”

Purple Flower

Not going to lie: When I was a teenager, the advice got on my nerves. I felt, back then, like the issue I was blowing up about was being minimized. But with time, I’ve come to see the simple, but deep, wisdom in dad’s directive. Certainly, I’m seeing it more now than ever amid the unprecedented societal, economic and health disruption we’re all experiencing as a result of the coronavirus pandemic.

For sure, all of us have legitimate reasons to be anxious, aggravated, afraid and downright angry. You, like me, probably know people who’ve lost their livelihoods as a result of the coronavirus fallout. Maybe, sadly, you’re even among them. You, like me, may have people in your personal circles who’ve been infected with COVID-19 and are bravely battling it. Perhaps you, like me, are watching with a sense of injustice that the industry you’ve found a professional home in gets battered by operational disruption, temporary closures and diminished sales.  

Sorry: Not trying to bum you out further. I’m just trying to say I get it. I’m not speaking from an Ivory Tower. I’m a guy with a wife and kids whose health is everything to me – a guy with bills, a mortgage and a destroyed 401(k) who’s concerned about what lies ahead for our health and for an economy that’s already in recession and heading, potentially, for worse.

Still, I’m trying to keep those winds of worry from whipping up into full-blown tornadoes by following dad’s advice, which in modern parlance would be this: I’m practicing gratitude every chance I get.

When I wake up in the morning, I’m expressing thanks for that profound fact of continued existence, something we all often take for granted. When I exercise, I’m expressing gratitude for the miracle of body movement. As stressful and overwhelming as work can be, I’m digging into a sense of thankfulness that I still have work. Of course, it goes without saying that I’m pouring thanks into the continued health of my wife and children.

The examples could go on, but don’t need to. The point is merely this: As tough as the coronavirus situation is, you probably have so many things in your life that you can still be thankful for. “Hold on to them and build on them,” as my dad would say. I’m no psychology Ph.D., but I know from experience that when you fill your heart and head with thanks, you feel better. When you feel better, you’re stronger and able to think clearer. That best prepares you to not just weather the adversity of your particular situation, but to develop smart strategies to actively navigate it. If it helps, pray, mediate and/or journal on things for which you’re grateful.

No, times aren’t good. It’s OK to look that reality in the face and acknowledge it – to talk about it, complain about it. But only up to a point. Eventually, the temporary catharsis that can come from kvetching turns toxic. Wallowing helps no one, most of all yourself. It only weakens your ability to deal with the situation at hand. Don’t succumb to it. Instead, straighten your back, give thanks as often possible, and push forward with a strategy and a sense of hope.

Speaking of hope: It snowed a little, iced a little, and then rained buckets in my neck of the woods on Monday (March 23). Come evening, however, the clouds rolled back, and a rainbow appeared. Some might call me sentimental, a sucker for easy symbolism, but I was thankful for that rainbow and the reminder it conveyed – that things can and do get better, and that hope is always worth holding onto.

rainbow

The rainbow had faded a bit by the time I spotted it, but its colors and what it offered were still appreciated.

Christopher Ruvo

Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”