News March 23, 2021
Lori Bauer Joins iPROMOTEu
The promo products veteran, long with Koozie Group (formerly BIC Graphic), will be Senior Vice President of Affiliates Sales and Support.
Promo industry veteran Lori Bauer, long with Top 40 supplier Koozie Group (formerly BIC Graphic; asi/40480), has joined Top 40 distributor iPROMOTEu (asi/232119).
Lori Bauer
Bauer joins the Wayland, MA-based firm as its Senior Vice President of Affiliates Sales and Support. In this role, Bauer will serve as the company’s senior executive responsible for increasing sales among iPROMOTEu’s affiliates and ensuring that affiliates have the support they need to succeed.
“Having worked closely with iPROMOTEu as a supplier partner, it has been inspiring to watch the evolution of the company over the years,” said Bauer. “I have great respect for the organization as a whole. iPROMOTEu’s positive, collaborative culture and focus on continued success is contagious. I am thrilled to be joining their leadership team to help accelerate initiatives to further strengthen the development and growth of its affiliate network.”
Well known throughout promo, Bauer has been in the industry for more than 22 years. She began as an assistant product manager with the then BIC Graphic North America in 1998, which officially rebranded as Koozie Group in 2021. She worked her way up to become Senior Vice President of Sales, a role she ascended to in 2019.
Bauer won ASI’s Supplier Woman of Distinction award in 2019. At the time, she was overseeing a $100M+ segment of overall company sales, handling national accounts that consistently delivered year-over-year territory growth, outpacing the rate of overall company gains. She was the first female in the history of BIC Graphic to be a VP in a sales or marketing role.
“I’ve known Lori for a long time. She’s a skilled and experienced promotional products professional and she’s an outstanding person,” said Ross Silverstein, president/CEO of iPROMOTEu. “All of us at iPROMOTEu are extremely fortunate to have Lori join our team.”
With reported 2019 North American promotional product revenue of $178 million, iPROMOTEu ranked 14th on Counselor’s most recent list of the largest distributors in the industry.