AAA Innovations (asi/30023) is going to help make the world a little greener.

The Norwood, NJ-based promotional products supplier has partnered with American Forests, a nonprofit conservation organization with roots stretching back to 1875. As part of the partnership, AAA Innovations will plant a tree for every wood market umbrella it sells.

The goal of AAA’s Plant-A-Tree Program – and American Forests’ Resilient Forest initiative more broadly – is to help restore forest health. American Forests is active in the United States, Canada and Mexico.

“We are delighted and honored to contribute to American Forests’ mission and to help expand healthy forests all across America,” said Jeffrey Nanus, CEO of AAA. “Their drive and dedication to social equity is undeniably admirable, and we would love to continue this partnership for years to come.”

This isn’t AAA Innovations’ first effort to advance sustainability initiatives. Ten years ago, the company began using RPET fabric, which is made from recycled plastic bottles, in items like its Greenbrella Collection. Two years ago, AAA removed all of the plastic in the packaging of its hand-held umbrellas.

Founded nearly 150 years ago, American Forests aims to plant one trillion trees by 2030. The nonprofit’s programs focus on everything from rural forest restoration to creating tree canopies in cities.

In addition to umbrellas, AAA Innovations sells a variety of other products, including bags, coolers, speakers, chairs and other outdoor-focused items.

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