When Jeff Hall and the team at supplier iClick (asi/62124) saw how a distributor was already using Elify’s digital business cards, they sensed big promo potential.

Hall, iClick’s CEO, and his team quickly set about forging a partnership with the retail brand, maker of mobile marketing solutions. The result? iClick is now selling brandable Elify digital business cards and a webkey card in the promotional products market.

“I see tremendous potential for our industry in this collaboration,” said Hall.

The Elify Tap Plus Digital Business Card is available from iClick.

The founders of Elify feel the same.

“With our innovative technology, and iClick’s extensive product offering and distribution model, we can now provide a solution to share information seamlessly with customers and increase awareness about their brands,” said Co-Founder ER Wolf.

Added Elify Co-Founder Guy Tuell: “This collaboration is a game-changer. It will empower businesses to achieve greater success by expanding their reach and enhancing their customer experience.” 

How It Works

The Elify offerings from iClick are physical cards that enable users to share contact information in person as one would with traditional business cards, but without the need for carrying a stash of paper cards or printing/reprinting them.

With the cards, users can exchange contact info and more, including digital business information from websites, online profiles and customized enterprise marketing pages, iClick explained.

Take, for instance, the Elify Tap Plus Digital Business Card available from iClick.

With it, companies can create a custom, branded digital business card that employees can individually personalize with their contact information and headshot. The card can be decorated with a logo or design, plus layout/information of the company’s choosing. It also allows for background imagery for branding, marketing tools like videos, slides, social media icons, chat applications and download links.

Retail brand partnerships keep on coming in the #promoproducts space. Supplier @iClickPromo has partnered with fast-growing tech accessories brand Casely. https://t.co/ZZOT6G9MGx

— Chris Ruvo (@ChrisR_ASI) February 23, 2023

When an employee taps the NFC-embedded chip or scans the QR code, they'll register their card and personalize it with their contact information and profile picture. But the enterprise-level design, links and branding will be protected from changes.

“Meeting a client?” iClick asks. “You just tap your card on their smartphone. Then the link to your digital business card launches automatically via the NFC-embedded chip. No special app is needed. If the cell phone doesn't have an NFC reader – 95% of smartphones do – just scan the QR code.”

iClick adds: “All it takes is a tap, click and save. It’s that simple.”

The Seattle, WA-based supplier noted that the reusability of the cards ties into the broader sustainability/corporate social responsibility movement that has been gaining steam in the promo products industry.

Also, in recent years, the number of partnerships that suppliers have been making to sell retail-brand goods in promo has been multiplying. It’s a trend driven, in part, by end-user demand.

In February, iClick announced that it had partnered with retail tech accessories brand Casely. iClick is selling the Casely Power Pod in the promo industry. The product is a combination wireless charger and power bank that works like a battery backpack on a cell phone.