Proforma (asi/300094) says it was one for the record books.

The Top 40 promotional products distributor just hosted what it described as its largest-ever annual Million Dollar Club celebration.

Attendees at the Million Dollar Club celebration.

Held recently at the Vinoy Renaissance Resort & Golf Club in St. Petersburg, FL, the event spotlighted Proforma owner-affiliates that each generated more than $1 million in revenue in 2022. Annual sales for the affiliate distributors ranged from $1 million to $50 million, and collectively amounted to almost $500 million. The collective figure applies to Million Dollar Club sales, and is part of, but not all of, Proforma’s total annual 2022 revenue.

Notably, about 350 Proforma owners and guests, 45 supplier partners and more than 60 Support Center team members attended the celebration. An awards ceremony recognized the achievements of Proforma’s top-performing affiliate distributors and supplier partners. It also honored nearly 50 new and next-level members of the Million Dollar Club.

“The best part about this event is having the opportunity to hear firsthand accounts of success,” said Proforma Chief Sales Officer Greg Armstrong. “Also, the ideas exchanged about our technology and business support programs will continue to propel our distributor owners to future record-breaking growth and their next levels of achievement.”

Distributors enjoyed hearing about the tech advancements. “During the celebration, Proforma previewed its new e-commerce capabilities and other impressive technological feats, which added to the excitement of the event,” said George Klare, a Proforma distributor owner.

Based on reported 2021 North American promotional product revenue of $540.8 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the industry. The new list is coming out in summer 2023.