News November 16, 2018
IMAGEN Brands Hires Liza Sachs to Sales Management Team
Sachs is an experienced promo sales leader who has worked on the supplier and distributor side of the industry.
[At left] Liza Sachs, District Sales Manager East, IMAGEN Brands; [At right] Lisa LeMond, VP of Sales, IMAGEN Brands
A promo sales pro with experience at some of the ad specialty industry’s biggest companies is taking on a sales leadership role with Top 40 supplier IMAGEN Brands, parent company of Vitronic (asi/93990) and Crown (asi/47700).
Liza Sachs is now the firm’s “District Sales Manager, East.” Having worked on the supplier and distributor side of the business, Sachs brings more than 20 years of sales and sales management experience to the position.
“We are delighted to welcome Liza to the IMAGEN Brands sales management team,” said Lisa LeMond, vice president of sales at IMAGEN Brands. “Her previous experience on both the supplier and distributor side provides a powerful perspective that will assist with the continued development of our sales team.”
Sachs is excited to be aboard at IMAGEN. “It’s a wonderful company with a strong family of brands and a great team,” she said, adding that her supplier/distributor experience has given her a “unique vision to the needs of the distributor.”
Sachs was most recently southeast regional vice president at Top 40 distributor HALO Branded Solutions (asi/356000) – a position she held from summer 2013 on. Prior to that, Sachs was account director at Top 40 distributor Summit Group (asi/339116). While at Summit, she managed a multi-million dollar branded merchandise program for Coca-Cola.
“We produced multiple print catalogs during the year, produced an e-catalog and had a web store to offer to the nationwide account executives, marketing staff, special events coordinators and bottlers,” Sachs writes on her LinkedIn page about her work on the Coca-Cola account.
Sachs began her career in promo in 1996 at Top 40 supplier BIC Graphic (asi/40480). Within a couple years, she was a national accounts manager.
With reported 2017 North American promotional product revenue of $71.5 million, IMAGEN Brands ranked 21st on Counselor’s latest list of the largest suppliers in the industry.