Cintas (asi/162167) is eager to shine a spotlight on its intensifying sustainability and corporate responsibility efforts.

The Cincinnati, OH-based corporation, a Top 40 promo products distributor best known for its uniform services, has debuted a new branding identity for its environmental, social and governance (ESG) efforts. The aim of the brand is to raise awareness and bring consistency and cohesion to Cintas’ ESG initiatives.

Cintas’ new ESG logo.

“We believe our new ESG brand will help us bring attention to the heightening focus on sustainability, and it will be important as environmental, social and governance issues gain greater awareness and attention,” said Cintas President/CEO Todd Schneider. “We’re proud of the work we’ve done to advance our ESG ambitions over the years. This work has created better outcomes for us all, and we know our continued attention to effecting more sustainable solutions is critical for our continued success.”

The new ESG brand is themed “A Shared Drive for Better.” It includes a new logo and related visual identifiers. The logo features three eco-themed colors to represent the different pillars of Cintas’ ESG focus: environment, social and governance. There’s a “water leaf” in the logo that helps “impart the importance of the environment and water stewardship in our ESG journey,” Cintas said.

The corporation has created an ESG mission that is rooted in providing businesses with “sustainable products, services and solutions they need for a better workday.” Cintas plans to release an ESG report on for its most recent fiscal year in January 2023.

Cintas’ highlights from its fiscal 2021 year. Click here for a larger image of the above graphic. 

According to the firm’s current ESG report, Cintas made progress on environmental and social initiatives in its fiscal year 2021.

For instance, the company reduced water usage by 5.1% from 2020, reduced total energy usage by nearly 7% year over year, and diverted more than 94% of its waste from landfills through reuse and recycling efforts. Cintas also spent about $387.7 million with diverse suppliers, among other efforts.

With estimated 2021 North American promo product revenue of $177 million, Cintas ranked 14^th on Counselor’s most recent list of the largest distributors in the industry.

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