Logomark (asi/67866) believes that end-user demand for premium branded bags is increasing.

The Tustin, CA-headquartered Top 40 promotional products supplier is looking to help distributor customers meet that need through a new partnership with retail bag brand Bugatti.

The Reborn backpack is among the Bugatti items that Logomark will be selling.

Logomark announced it will be selling bags, backpacks, sling bags and duffels from the Montreal-headquartered brand, whose products retail at popular stores like Nordstrom, Macy’s and Kohl’s.

The supplier will initially release 13 backpacks, briefcases, hybrids and duffel bags from Bugatti across five collections, with plans to introduce more styles, including rolling travel luggage, in the second quarter of 2023. A pre-launch began Nov. 29 and runs through December, with distribution beginning in 2023.

“We are very excited to offer the Bugatti collection to our customers,” said Michael Bistocchi, Logomark’s chief revenue officer. “The craftsmanship, design and utility of their bags are beautiful, minimal and contemporary.”

Items Logomark is carrying will include the Reborn Collection backpack and hybrid duffel, which feature what the supplier described as sleek, modern designs made of 100% recycled water-repellent polyester.

“The Reborn Collection aligns well with what the current market is looking for: premium, sustainable, eco-conscious products that help reduce our carbon footprint on the planet, all while being fashionable and providing everyday utility,” asserted Maggie Wheeler, senior vice president of product development. Wheeler noted that Logomark has been placing an emphasis on sourcing and providing eco-conscious products through its Eco-lifestyle collection and plans to add additional offerings in 2023.

To meet rising demand, suppliers have been linking up with more retail brands and selling their products in the promo space. Logomark has been one of the leaders of the movement, having forged partnerships with brands like Snowfox, Eddie Bauer and others.

Based on reported North American promo products revenue of $92.3 million, Logomark ranked 15th on Counselor’s most recent list of the largest suppliers in the industry.

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