News October 19, 2020
Vantage Launching New Safety Wear Line
It comes through a partnership with safety apparel manufacturer Xtreme Visibility.
Top 40 supplier Vantage Apparel (asi/93390) is adding a new safety apparel line through what it described as an exclusive partnership with Xtreme Visibility, a Minnesota-headquartered manufacturer of high visibility work/safety wear.
The new line from Avenel, NJ-based Vantage is scheduled to launch at the start of November 2020. It includes a wide assortment of ANSI-certified Class 2 and Class 3 vests, shirts, sweatshirts, rainwear and jackets. Vantage said the products can be decorated and orders fulfilled in 72 hours or less from the company’s New Jersey warehouse.
“Not only does this partnership allow customers of Vantage to order decorated product from the Xtreme Visibility line on one purchase order, but it also provides a comprehensive uniform program – coupling the fashion forward styles from Vantage with the safety apparel from Xtreme Visibility, kitted and shipped together,” said Rob Watson, Vantage’s chief experience officer.
Vantage’s merchandising team, led by designer Lauren Cocco, has tested placement and decoration methods for each garment in the line to ensure that every logo is positioned for visibility and durability. “While embroidery and screen print will dominate in our new safety apparel line, we think decoration methods like heat transfers, laser appliqué and reflective inks will become more and more popular in the new season,” explained Cocco.
Vantage ranked 34th on Counselor’s latest list of the largest suppliers in the industry based on 2019 North American promotional product revenue of $52.2 million.
To view Vantage’s new safety apparel line from Xtreme Visibility, visit www.vantageapparel.com/XtremeVisibility.