Promo products pros say that end-client demand for retail brands is on the rise.

With that in mind, Top 40 supplier Logomark (asi/67866) is stepping up to help meet that need through its just-inked partnership with Ascentials Pro, a Boulder, CO-headquartered brand that makes lifestyle and travel bags.

Founded in 2018, Ascentials Pro creates bags using what Logomark described as high-performance outdoor materials. While the products can stand up to the elements, they also have a modern aesthetic that looks good on city streets.

Logomark has partnered with Ascentials Pro and will be selling the brand’s bags in the promo market.

“What first struck me with the Ascentials Pro brand is the keen attention to detail in every bag they produce,” said Trevor Gnesin, Logomark CEO. “The high-quality materials and the intricately designed parts that are both beautiful and functional create an overall effect that is rarely found in retail brands available today. I really love the look and feel of this brand.”

As part of an initial launch, Logomark will release nine Ascentials Pro bags, including the brand’s best-selling backpacks and duffels.

“Included in this release is the Ascentials Pro Fury Hybrid Duffel Backpack. Arguably the perfect carry-on, this bag features a large duffel style compartment, laptop pocket, removable sternum strap, hideaway Hypalon-loop ergonomic adjustable shoulder straps as well as the Gravity Vector weight distribution system,” Logomark said.

The Gravity Vector Control system uses a T-16 aluminum compression load lifter to effectively pull the weight of the bag upward and toward the body, which is said to reduce strain on the neck and shoulders. “The compression strap also doubles as a harness to carry a jacket, tripod or yoga mat and can also be tied to a chair leg for theft prevention,” Logomark shared.

All bags feature a limited lifetime warranty covering manufacturing defects, and all messengers, backpack and duffel bags also include a “ReturnMe” global digital key fob. Once activated by the bag owner, the tag allows for any lost bag to be returned to its original owner from anywhere in the world with the use of a digital code. Over 80% of items protected by ReturnMe get returned, Logomark said.

With reported 2020 North American promotional product revenue of $81.8 million, Logomark ranked 16th on Counselor’s most recent list of the largest suppliers in the industry.