A promo sales veteran with experience at multiple Top 40 companies is now the new director of business development at Boundless (asi/143717).

The Austin, TX-headquartered Top 40 distributor announced on Monday, Sept. 11, that McKinney has taken on the key leadership role.

Tanya McKinney, Boundless

Going forward, she will work with the Boundless sales team to develop new business and engage with industry sales professionals and distributor owners who are interested in partnering with Boundless, all as part of a strategy aimed at solidifying the firm’s position as one of the 20 largest distributors in promo, executives said.

“Tanya brings a wealth of sales expertise, and we’re excited to marry her exceptional skill set with the talents of our dedicated Boundless Sales Partners to cultivate and secure new accounts,” said Pat Barry, executive vice president of sales at Boundless. “With Tanya on board, we're confident that our client portfolio will continue to expand and thrive.”

McKinney said she’s thrilled to be joining Boundless and is eager to help propel the company’s growth. “Boundless' commitment to innovation and collaborative corporate culture aligns with my own values, and I look forward to helping them reach new heights in the promotional products industry,” she said.

McKinney’s promo experience includes more than a decade as a regional sales representative at Top 40 supplier Cutter & Buck (asi/47965). She was also a director of client services at Top 40 distributor BDA (asi/137616) before working for nearly 12 years with the largest supplier in promo – SanMar (asi/84863). At SanMar, her roles included manager of strategic accounts and manager of custom/retail/emerging markets/strategic sales.

“Tanya McKinney has built a stellar reputation over the course of her career,” Boundless said in a statement. “Her strategic approach to sales and her unwavering dedication to clients have consistently set her apart. An extensive knowledge of the industry – combined with her exceptional leadership skills – make her a valuable addition to the Boundless team.”

Based on reported 2022 North American promotional product revenue of $160 million, Boundless ranked 18^th on Counselor’s most recent list of the largest distributors in the industry.