If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
Subscribe5/11/2023
David Espindola, a technologist, futurist and author who just penned a book on artificial intelligence and humanity, answers that question and related important ones from both practical and profound perspectives.
5/5/2023
We uncover the surprising findings and best strategies to take from ASI’s annual comprehensive report on the power of promo.
4/25/2023
A distributor owned by Donate Life America is using 100% of the proceeds from each sale to support organ, eye and tissue donation.
4/21/2023
Holly Brown and AJ Dickson of Top 40 supplier PCNA talk about how the company’s Proud Path initiative has grown in the last year and what they have in store for the future.
4/13/2023
Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.
4/5/2023
ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.
3/31/2023
Amy Clyne of Top 40 distributor Kaeser & Blair shares her advice for the most common client challenges as listed by our readers.
3/17/2023
The Promo Insiders crew discusses what bank failures, noncompete bans and independent contractor legislation will mean for the industry.
3/9/2023
Ann Baiden from Innovatex Solutions in Ontario reflects on the important observance and her efforts to advance women’s causes.
3/7/2023
CEO Brandon Mackay candidly discusses the post-acquisition integration challenges that led to service problems in 2022 – and how the firm has put the issues in the past.
2/23/2023
Kevin McCracken, co-founder of Social Imprints, talks about baking social responsibility and “fair-chance” hiring into your company’s ethos, as well as how sustainability efforts can improve the industry as a whole.
2/14/2023
Two experts return to the podcast to give an update on this recovering sector.
2/8/2023
ASI’s Nate Kucsma and Christopher Ruvo examine the industry’s strong 2022 performance and discuss what lies ahead in 2023.
2/3/2023
Vicki Ostrom explains how comfortable apparel became synonymous with style.
1/24/2023
Gia Machlin of New York City distributor EcoPlum discusses the importance of creating a Global Plastics Treaty and strategies distributors can use to become more sustainable.
1/20/2023
Top 40 supplier HPG this month acquired fellow Top 40 firm Evans Manufacturing. What can distributors expect in terms of service? How does the deal benefit the firms and their customers? Plus, where is M&A in promo headed?
1/18/2023
The just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.
1/12/2023
ASI Media’s editors talk about the first major industry event of 2023, which featured instructive education, insightful keynote speakers and a bustling floor of supplier exhibits.
1/6/2023
The editors of ASI Media predict the trends and issues that will define the year ahead for the promo industry.
12/22/2022
Charlotte Jones, who spearheads business operations and marketing strategies for the Dallas Cowboys, shares insights into the sports franchise’s brand and previews her upcoming keynote at the ASI Show Fort Worth.
12/19/2022
Lucas Guariglia of Rowboat Creative shares his advice and details the state of experiential branding as events return.
12/19/2022
Toddy Gear President Jason Emery talks about some of the challenges of offering sustainable promo and how to overcome them.
12/8/2022
Consultant, author and speaker Shawn Rhodes, a former U.S. Marine, gives a preview of his keynote address to be held in January at ASI Show Orlando.
11/30/2022
The industry’s most influential leader weighs in on hard-hitting issues like supplier service levels, inventory/supply chain, big opportunities, pressing challenges, and how the branded merchandise market will fare in 2023 and beyond.
11/23/2022
ASI Media staff share their Thanksgiving plans, try out some delicious – and wacky – treats (Turkey & Gravy-flavored soda anyone?) and discuss ideas for distributors to leverage the season.