Media Coverage
In the Land Of Giveaways, Meet The Sultan of Swag
Published in the WSJ on June 27, 2012 – In his flaming red derby and silk tie, Norman Cohn cuts a dashing figure as he strides through New York City's Javits Center, offering nods and wise words to purveyors of everything from "sporks"—spoons that double as forks—to pressurized pens that write underwater.
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It’s free. It’s fun. Why Silicon Valley loves swag – and how it’s changing
San Francisco Chronicle – July 21, 2019 – The San Francisco Chronicle, one of California’s largest newspapers with a Sunday circulation of 227,073, published a lengthy story on the industry and the future of tech.
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Writing Instruments Market to Grow at 3.3% CAGR; Growing Lucrative Opportunities for Stakeholder
Market Reports – June 24, 2019 – Market Reports highlighted ASI in a story about U.S. consumers and promotional writing instruments.
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Sheening, shimmering, splendid
Philstar Global – March 18, 2019 – Philstar published a column featuring ASI and the plethora of options available when creating a promotional product pen.
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How We Talk About Promotional Products: Why Language Matters
Promo Marketing Magazine – February 28, 2019 – Promo Marketing Magazine cites ASI in its article detailing the words the promo industry should move away from.
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What Jenna Bush Hager’s Grandparents Told Her When Today Offered Her a Job & She Wasn’t Sure What to Do
People Magazine – February 8, 2019 – People magazine, which has the largest audience of any American magazine and a readership of 46.6 million adults, highlighted Jenna Bush Hager’s keynote and interview at ASI’s trade show in Texas in a story discussing Hager’s job transitions.
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How ‘authentic’ Forth Worth stole swag from Dallas
Fort Worth Star-Telegram – February 7, 2019 – The Fort Worth Star-Telegram newspaper, with a daily circulation of nearly 64,000 featured an analysis of ASI Fort Worth’s economic impact on the city. The Fort Worth business Press published a similar story.
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These are the most extravagant gifts companies are giving employees this year
Market Watch – December 21, 2018 – Market Watch, with a potential audience of 789,000, posted a story on ASI’s annual corporate gift-giving report.
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Nationwide ASI Survey Says More Companies Giving Corporate Gifts This Season
Markets Insider– November 20, 2018 – Markets Insider, with a potential audience of 1.4 million, cited ASI’s annual corporate gift-giving report.
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Bigger plans for company gift giving this year
Newsday – November 11, 2018 – The annual gift giving report generated a business feature in Long Island’s Newsday newspaper, daily circulation of 495,000, which included an interview with ASI’s Nate Kucsma.
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Would a Promotional Product Be Effective at Helping You Market Your Startup?
Entrepreneur magazine – June 27, 2018 – Entrepreneur magazine, with a monthly circulation of 619,988, cited a previous version of the ASI ad study in an article that generated 454 social media shares.
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The History of Stress Balls
Woolly magazine – February, 2018 – ASI was cited by Woolly magazine in a long feature on the history of stress balls. The reporter interviewed experts from Ariel and Quality Logo Products as well.
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Hawcreek-Flat Rock Area Endowment: Fund nears million mark
The Republic – February 18, 2018 – The Republic, an Indiana paper, featured Tim Andrews’ long time support of a philanthropic organization in his hometown.
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Save Me Steve: Swag Show
Fox4 Dallas TV – February 6, 2018 – Fox4 Dallas TV aired a segment on the promo industry’s latest products, which aired to the Dallas-Fort Worth metroplex.
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ASI Event Showcases Products for Swag Bags Like Those Used at Award Shows
KDAF-TV – January 25, 2018 – KDAF-TV, which serves Dallas-Fort Worth, attended ASI’s Dallas show and interviewed exhibitors and distributors about high-end swag bags filled with promo products.
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ASI Event Showcases Products for Swag Bags Like Those Used at Award Shows
Orlando Business Journal – January 4, 2018 – The Orlando Business Journal published a story on the Kevin O’Leary keynote at the ASI Show.
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Sexual harassment firestorm puts US workplace in flux
Daily Mail – December 19, 2017 – Agence France-Presse, the 3rd largest news agency in the world, attended ASI’s holiday party and wrote a story on how American companies are handling sexual harassment in the workplace. They also posted a video featuring Tim Andrews, Dave Vagnoni and Tricia Walters.
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Disaster relief agencies seek support in many shapes, sizes
Bucks County Courier Times – September 10, 2017 – The Bucks County Courier Times wrote a story about local hurricane disaster relief efforts and cited ASI’s matching fundraiser.
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Study: Fewer firms plan to give employees holiday gifts this year
Newsday – November 26, 2017 – Newsday, with a circulation of 495,000 cited ASI’s research in a story on corporate gift giving that included an interview with Nate Kucsma. The story’s ad value was $15,787.
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Shark Kevin O’Leary reveals ‘secret sauce’ recipe entrepreneurs should know
KDFW – February 1, 2017 – KDFW, the Fox affiliate in Dallas, aired a segment showcasing the industry’s hottest products during ASI Dallas 2017.
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Magnetic koozies, glowing dog collars and more: see the newest swag before it hits your bag
Dallas Morning News – February 4, 2017 – ASI and the promotional products industry featured in positive story about ASI Dallas convention.
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Can promotional products predict the election’s winner?
The Philadelphia Inquirer – October 31, 2016 – ASI Chairman Norman Cohn provides insight into ways promo products impact elections.
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At 83, He’s Still the ‘Sultan of Swag’
The Philadelphia Inquirer – October 30, 2016 – ASI chairman Norman Cohn is featured in The Philadelphia Inquirer–Daily News discussing industry trends.
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AFTER ORLANDO, SOME BUSINESSES STRESS LGBT INCLUSIVITY MOVES
CBS Money Watch - June 23, 2016 -The national network quotes ASI CEO Tim Andrews in a story about diversity at the workplace.
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I’ll Buy My Own Swag
Daily Kos - May 20, 2016 - The nation’s largest online political blog cites the Counselor story on political swag.
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Colorado Ranks No. 1 in Sales of Promotional Products
LA's Carib Press - May 9, 2016 - The LA paper for the city’s Caribbean-American community reports on Advantages’ pot industry story.
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Trump and Sanders Win Presidential Primary Bumper Sticker Poll
Vermont Business Magazine - February 29, 2016 - Vermont business blog reports results of ASI’s presidential bumper sticker poll.
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They have the market for swag cornered
Philly.com - December 29, 2015 - Timothy M. Andrews, 53, of Princeton, N.J., is president and CEO of the Advertising Specialty Institute (ASI) in Trevose, Bucks County.
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Company gives $500 and a challenge
Chicago Tribune - December 11, 2015 - Chicago Tribune quotes ASI’s annual corporate gift-giving report.
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Corporate gift spending expected to rise a bit this year
Newsday - November 15, 2015 - Long Island newspaper Newsday reports on ASI’s annual gift giving survey.
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Will your company's next promo item be a selfie stick?
Chicago Tribune - July 21, 2015 - Chicago Tribune features a number of promo products and an interview with ASI’s Joe Haley at ASI Chicago.
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Promotions: The Ever-Relevant Medium – An Interview with Mary Sells of ASI
Boundless - June 24, 2015 - ASI’s Mary Sells featured in a Q&A on Boundless’ website.
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Art All Night in Trenton ended this afternoon
Trenton Times - June, 21, 2015 - Trenton Times feature a photo of the clean up of the ASI Promocar in a story on Art All Night.
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No curfew: Trenton stays up late for Art All Night 2015
Trenton Times - June 20, 2015 -Trenton Times feature a photo of the ASI Promocar in a story on Art All Night.
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A Global View of Promo Products
Screen Web - June 10, 2015 - ASI featured in Screenprinting Magazine’s story on global industry trends and ASI’s global ad impressions study.
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On talk circuit, George W. Bush makes millions but few waves
Politico - June 8, 2015 Politico story on ASI keynoter George W. Bush speeches includes mention of ASI.
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Ligos Explains Winning Ways at Advertising Specialty Institute
SIIA Blog - April 29, 2015 - ASI Editor-In-Chief Melinda Ligos was featured in an April 29 SIIA blog post explaining ASI’s “winning ways” and again in Ted Stahl’s heat printing blog, which excerpted her Counselor story on her Vancouver TED talk.
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ASI Promocar returns home to Bensalem after cross-country trip
Bucks County Courier Times - April 23, 2015 - Feature and video on ASI Promocar in Bucks County Courier Times.
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A Conversation with Norman Cohn
PromoKitchen - April 22, 2015 - PromoKitchen posted part one of a podcast interview with ASI Chairman Norman Cohn, with part two posted April 29.
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Head-turning 'swag' car driven cross-country by N.J. couple
NJ.com - April 11, 2015 - NJ.com and the Hunterdon County Democrat features the ASI Promocar.
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Oh, goodies! At this products convention, they're left holding the swag
Los Angeles Times - April 1, 2015 - ASI Long Beach show featured in April 1, 2015 edition of Los Angeles Times.
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Wozniak: Tech innovates alter workforce
Orlando Sentinel - January 13, 2015 - The Orlando Sentinel profiles ASI Orlando keynote speaker Steve Wozniak.
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Does 'swag' industry serve as economic bellwether?
Orlando Sentinel - January 8, 2015 - The Orlando Sentinel covers the ASI Orlando show.
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For top clients, companies say thank you with gifts tailored to their tastes
Omaha.com - December 23, 2014 - Omaha.com quotes ASI’s annual gift giving survey.
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Here's What Apple, Google, and BuzzFeed Gave Their Employees This Year as Holiday Gifts
Inc. - December 16, 2014 - Inc. magazine leads with results of ASI’s annual gift-giving survey.
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ASI Celebrates ESP Websites’ 15,000th Customer
My Print Resource - December 12, 2014 - My Print Resources website posts ASI’s press release on its 15,000th ESP customer.
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Corporate gift giving on the rise, trade groups says
Intelligencer - December 10, 2014 - The Intelligencer features ASI’s gift giving survey.
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ASI Says Corporate Gift Giving Trending More Nice Than Naughty
BPMA - December 10, 2014 - The British Promotional Merchandise Association posts ASI’s press release on its gift giving survey.
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Small Business: How much should be spent on holiday gifts?
Newsday - November 24, 2014 - Long Island’s Newsday interviews ASI’s research director about the annual gift-giving survey.
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ASI's Global Study Proves Promo Products Memorable and Popular
Exhibitor - November 6, 2014 – Exhibitor magazine posts ASI’s press release on its 2014 Global Advertising Specialties Impressions Study.
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12 examples of how freebies, promo products are getting a tech touch
Chicago Tribune - July 23, 2014 - Get ready to swag out those smartphones, as companies opt for self-promotional products that accent mobile tech.
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Colorful #ASIpromobile celebrates the $20.5 billion promotional products industry (photos)
Cleveland Plain Dealer – July 10, 2014 – The Advertising Specialty Institute's one-of-a-kind #ASIpromobile made a brief pit stop in Downtown Cleveland on Wednesday during its 750-mile road trip The ASI trade show in Chicago.
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Advertising Specialty Institute takes show on the road
Bucks County Courier Times - June 25, 2014 - The Advertising Specialty Institute, a trade group for the promotional products industry, is taking its work on the road.
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ASI President and CEO, Tim Andrews Provides an Industry Update
Promo Marketing and FreePromoTips - May 20, 2014 – Tim Andrews, President and CEO of the Advertising Specialty Institute (ASI) shares some thoughts on the industry.
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ASI Announces Winners of 2014 Counselor Awards
Screen Printing magazine, PA – May 1, 2014 – ASI’s Heather DiPrato has a bylined story in the April/May 2014 Screen Printing magazine.
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How Savvy Planners Navigate Wisely and Sail Through a Seller's Market
Corporate and Incentive Travel - April 1 2014 Due to a strengthening economy, many companies and organizations are hard at work launching new products, hosting challenging sales incentive programs, training additional staff and managerial crew, and setting new goals, objectives and five-year plans for the future.
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Advertising Specialty Institute: Big business in promotional products industry
Bucks County Courier Times - March 23, 2014 The Bucks County Courier Times features ASI in its March 23, 2014 edition.
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Shark Tank's Kevin O'Leary on why promotional products work
Orlando Business Journal - Jan 7, 2014 Thousands of promotional products labeled with various business names were everywhere inside the Orange County Convention Center Jan. 7.
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What Orlando businesses can learn from Shark Tank's Barbara Corcoran
Orlando businesses Journal - Jan 7, 2014 If anyone knows how to turn a business, it's Barbara Corcoran.
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On the hunt: Shark Tank judges to host Orlando contest
Orlando businesses Journal - Jan 3, 2014 Advertising Specialty Institute will host a special presentation in Orlando Jan. 5–7 for suppliers, distributors and decorators of promotional products.
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Small Business: Holiday gifting picks up this year
Newsday - November 17, 2013 Newsday interviews ASI CEO Tim Andrews on ASI’s annual gift giving survey.
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Local firms take 'wait and see' approach to health care law
Bucks County Courier Times - September 18, 2013 ASI CEO Tim Andrews is interviewed in the Sept. 18, 2013 edition of the Bucks County Courier Times about ASI's plans for complying with the Patient Protection and Affordable Health Care Act
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Businesses get the word out at ASI Show
Chicago Tribune - July 18, 2013 A story on the ASI Show that included mention of ASI as well as numerous Chicago-area member companies.
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Small Business: Holiday gifting
Newsday - November 25, 2012 Newsday columnist Jamie Herzlich reports on ASI’s annual corporate gift giving survey.
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CIOs Say Patent Trials Create Uncertainty and Hamper Innovation
The Wall Street Journal - August 2, 2012 Armughan Rafat, ASI executive vice president and chief technology officer of the ASI Family of Companies, is quoted in the August 2, 2012 Wall Street Journal CIO Report.
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The Latest in Free Stuff
Bloomberg Businessweek - May 10, 2012 Bloomberg Businessweek visited the ASI Show in NYC, interviewed a number of companies and cited ASI’s ad specialty study.
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ASI Show swings through San Diego
Sandiego Source - April 4, 2012 Reporter Tierney Plumb checks out some of the exhibitors at the ASI Show (Advertising Specialty Institute).
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Twitter co-founder: 'To succeed spectacularly, you must fail spectacularly'
February 3, 2012 Twitter co-founder Biz Stone speaks to advertisers at conference, offers practical advice.
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'Swag' joins waste, fraud, and abuse
The Christian Science Monitor - November 29, 2011 A presidential order calling for the government to trim spending has cast the spotlight on an old term with a new meaning.
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Small business: Holiday gifts on a budget
Newsday - November 13, 2011 Newsday’s “Small Business” columnist interviews ASI CEO Tim Andrews on corporate gift giving trends.
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The Sultan of Swag knocks Obama’s plan
The Washington Post - November 10, 2011 President Obama’s orders to cut back on government travel, transportation, technology and swag aren’t sitting well with a certain group of people: Swag shop owners.
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Branded holiday gift can make impression
Hartford Business Journal - October 31, 2011 ASI's long-running study -- the Advertising Specialty Impressions Study -- is cited in the Hartford Business Journal.
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O vows fall of $wagdad
New York Post - November 10, 2011 On President Obama's decision to cut spending that could include ad specialties
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Has anybody seen the swag?
Politico - November 11, 2011 ASI CEO and President Tim Andrews is quoted in the Politico blog about President Obama's recent cuts.
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How To Promote Your Business With SWAG
NBC Chicago - July 21, 2011 NBC in Chicago sent 2 reporters to the convention center and posted a story with pics and video along with an interview with Dave Vagnoni on their business website:
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Companies Put Billions into Promo 'Freebies'
The Street - May 2011 ASI CEO Tim Andrews was interviewed for a lengthy article on the promotional products industry that appeared May 13, 2011 on TheStreet.com, a Wall St. website.
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On The Move
Expo - June 2010 Leading exhibitions and events mag showcased ASI in its June cover story.
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Swag purveyors push pencils, other freebies at show in Dallas
Dallas News - Feb. 4, 2010 Learn about the latest in eco-friendly bags and experiences from five other ASI members during the ASI Show.
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Accounts, People & Miscellany
The New York Times featured the industry's quarterly sales report from ASI.
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Hand sanitizer becomes a hot advertising medium
The Philadelphia Inquirer - Dec. 21, 2009 Due to the effects of the H1N1 influenza, Philly.com reports how hand sanitizer is becoming one of the hottest advertising mediums.
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Your Logo Sells Here
The Philadelphia Inquirer - May 31, 2006 ASI, ASI Show! Philadelphia, ASI members and the ad specialty industry are featured in this two-page spread that provides an overview and photos of popular products.
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Promoting success and The Donald
The Philadelphia Inquirer - May 26, 2005 ASI, ASI Show! Philadelphia, ASI members are featured in this article covering Donald Trump's visit.
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These promo items may be mightier than the pen
USA Today - May 12, 2008 USA Today visited the inaugural ASI Show in New York City and featured five unique promotional products.
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Making holiday thank-you gifts count
November 29, 2006 Newsday in New York published a story about how to use promotional items to build a successful corporate gift-giving program.
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Give it away now
Advertising Age - May 8, 2006 Advertising Age published a two-page story about the power of advertising specialties in marketing, and includes 11 pictures of products. The magazine has a readership of 240,000 executives.
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Nice for them, good for you
Fender Bender - February, 2009 FenderBender published a three-page feature article about how auto body shops can effectively use promotional products to market and expand their businesses. The magazine is mailed to 55,000 shops in North America.
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Research on the Promo Products Industry: Why T-Shirts & Pens Can Outdo TV & Internet
Marketing Sherpa - February 14, 2006 MarketingSherpa, an information publisher for marketing and business professionals, wrote a research article about the growth of advertising specialties. Tim Andrews, president and CEO of ASI, was interviewed and this is the first article about the industry for MarketingSherpa's readership of 170,000.
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Contact
Dawn Marie,
Executive director of corporate communications
Email industry news and press releases to Chris Ruvo, Digital News Director and Promogram Editor at cruvo@asicentral.com
If you’re a reporter or other member of the news media, please email press@asicentral.com
