ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on baby boomers – so named for the “boom” of births that happened during the decade or so following World War II. At roughly ages 60 to 75, they’re also currently the oldest generation still making up a significant chunk of the workforce – despite the pandemic pushing many boomers to retire early. Many others are determined to keep working longer as global life expectancies rise.

While baby boomer promotional products end-buyers have less of a preference for brand-name goods than other generations, they do place more importance on Made-in-the-USA promo items and product utility than other generations.

Click here for a PDF of this infographic.