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Research
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
ResearchAn economically challenging year led to distributors searching for tried-and-true items...
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
NewsWhen it comes to ads that truly connect with consumers, promo’s carbon footprint is act...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continue...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price...
Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences
Custom Ink’s report notes that employees m...
PRINTING United Expo 2025: 5 Key Factors Shaping the Industry
StrategyThe Alliance Insights research team shared data from recent and upcoming reports to pai...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
ResearchJust-released ESP search data from ASI Research indicates that, in the face of a number...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
ResearchWith a 5% year-over-year increase in Q3 sales, the industry picked back up after severa...
Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
StrategyThe third quarter also saw growing searches for products like bookmarks and fans, accor...
ASI Media 2025 State & Regional Sales Report
No matter which part of the country you li...
Infographic: The Sales Environment in Canadian Promo
While gross profit margin fell slightly be...
Why Labels Could Be the Next Big Opportunity in Promo
Digital printing technology makes custom l...
Infographic: Demand for Sustainable Promo Is on the Rise
Data from the 2025 Counselor State of the ...
Infographic: The Labour Market in Canadian Promo
While employee concerns have generally eas...
The Most Intriguing Findings From the Counselor 2025 State of the Industry Report
To produce the annual Counselor State of...
Infographic: Sustainability Matters in Canadian Promo
ResearchState of the Industry data from ASI Research highlights demand for environmentally frie...
Infographic: Monitoring the Supply Chain in Canadian Promo
StrategyState of the Industry data from ASI Research shows that Canadian distributors continue ...
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Counselor 2025 State of the Industry
StrategyIn a year of extraordinary challenges, promo companies have shown the grit needed to su...
Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales
StrategyLittle shifted last year, but the biggest sectors in promo are bound to be impacted in ...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
StrategyThis ASI Research analysis compares their growth to Counselor Top 40 companies and comp...
Counselor State of the Industry 2025: Top Promotional Products Categories
StrategyThe top product categories in promo remained stable but stand to be affected by market ...