Research

Infographic: The State of Supplier Partnerships in Canadian Promo

Research

The percentage of Canadian distributors who worked with more suppliers compared to the ...

Infographic: The Labour Market’s Impact on Hiring in Canadian Promo

Research

Distributors in Canada are still struggling to find qualified workers and continue to r...

Counselor 2026 State & Regional Sales Report

Consistent growth across the country is an...

---

Infographic: Sustainability Trends in Canadian Promo

Demand for environmentally friendly, socia...

---

Dependable Product Categories Top H1 ESP Searches in Canada

Distributors favored hard goods like pens,...

Infographic: Supply Chain Insights From Canadian Promo

Research

State of the Industry data from ASI Research shows that Canadian distributors are still...

  Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

Amid continued inflation and other business pressures, the promo industry accelerated...

Counselor State of the Industry 2026: Supplier Snapshots

Strategy

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Strategy

Key characteristics stand out with distributors of varying sizes.

Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, AS...

---

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verti...

---

Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, ap...

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch servi...

---

Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting ar...

---

Counselor State of the Industry 2026: Addressing Labor Concerns

More job applicants don’t always mean bett...

Counselor State of the Industry 2026: Shifting Sourcing Strategies

Strategy

From diversifying production across countries to strategically managing inventory, supp...

Counselor State of the Industry 2026: Strengthen Your Supplier Network

Strategy

As distributors narrow their supplier networks, they’re doubling down on trusted partne...

Counselor State of the Industry 2026: Successfully Selling Print on Demand

Strategy

Print on demand is revolutionizing the market, but distributors need a measured approac...

Counselor State of the Industry 2026: Adopting an AI Strategy

Strategy

Distributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...

Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

Strategy

As client marketing budgets tighten, distributors must act strategically and connect pr...

Counselor 2026 State of the Industry

Strategy

With business challenges everywhere, distributors and suppliers can drive success by ig...