Research

Infographic: Sustainability Matters in Canadian Promo

Research

State of the Industry data from ASI Research highlights demand for environmentally frie...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

Counselor 2025 State of the Industry

In a year of extraordinary challenges, pro...

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Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest ...

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Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

This ASI Research analysis compares their ...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an imme...

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Counselor State of the Industry 2025: Labor

A strong talent pool has eased hiring woes...

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Counselor State of the Industry 2025: Sourcing Beyond China

How will volatility impact four of the big...

Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristi...

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Counselor State of the Industry 2025: Expanded Services

Distributors are finding ways to grow by e...

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Counselor State of the Industry 2025: Choosing Suppliers

Distributors may not be expanding their ve...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Tariffs

Strategy

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Strategy

Being creative and consultative helps distributors overcome perceived negative sentimen...

Promo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025

Research

Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings f...

Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2

Research

The second quarter also saw sustained interest in trendy products like custom socks and...