ASI Research has spent the last few months exploring the promo preferences of end-buyers of varying industries, ages, regions and other demographics.

Now, we’re taking a closer look at consumers: the final recipient of the promo items end-buyers purchase, and ultimately who companies giving out promo want to impress with unique, high-quality branded apparel and hard goods.

This week, our consumer research focuses on the differences between promo preferences of consumers in different regions.

A few distinctions of note: Consumers in the Northeast are more likely to value socially responsible and eco-friendly promo than those in other regions, though the West is close behind. And consumers in the Western U.S. are also more likely to value brand-name items – which aligns with their higher-than-other-regions preference for promo that’s both quality and attractive.

Click here for a PDF of this infographic.