Eagan, MN-based apparel supplier Storm Creek (asi/89879), a 2024 Counselor Best Place to Work, has hit a sustainability milestone, earning certification as a B Corp.

The designation is given to companies that meet high standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. Storm Creek’s certification comes on the heels of its reincorporation as a General Benefit Corporation and further solidifies its legal commitment to creating a positive impact for society and the environment.

Teresa Fudenberg, Storm Creek (asi/89879)

“We’ve always believed that looking good and doing good should go hand in hand,” said Teresa Fudenberg, CEO & owner of Storm Creek, and a member of the Counselor Power 50 list of the most influential people in promo. “Becoming a Certified B Corporation is more than a milestone. It’s a meaningful reflection of who we are and what we stand for. It validates our commitment to making better choices for people, planet and the future of branded merch.”

Storm Creek’s B Corp certification recognizes the supplier’s measurable impact across five key areas: governance, workers, community, environment and customers. Notable highlights include: sustainable design, with more than 95% of products made from sustainable materials; certification as a bluesign System Partner, ensuring responsible chemical management and environmentally safe manufacturing processes; participation in the United Nations Global Compact, aligning business practices with universal principles on human rights, labor, environment and anti-corruption; and membership in 1% for the Planet, with more than 1% of annual sales donated to nonprofits driving local and global change.

“This is who we are at our core – doing business the right way. Our customers want to align with companies that reflect their values,” said Doug Jackson, president of Storm Creek. “Now, with B Corp certification, we’re giving them every reason to feel confident and inspired by what they wear and sell to their end buyers.”

Storm Creek joins a short list of promo companies that have earned B Corp certification. Last fall, Counselor Top 40 supplier Gemline (asi/56070) became the largest promo firm to earn B Corp status. Counselor Top 40 distributors Leader Promotions (asi/287087) and Genumark (asi/204588) announced their B Corp certification in January 2024 and May 2023, respectively. Other promo suppliers with B Corp certification include Botanical PaperWorks (asi/41273), Zusa (asi/99560) and Chameleon Like (asi/44558). Worldwide, more than 9,960 companies have been certified by the B Lab, according to the B Corp website.

The Do-Gooders Directory on ASI Media’s Promo for the Planet page lists other promo companies that have B Corp certification, along with various giveback programs, charitable initiatives and sustainability certifications they’ve attained. In the retail space, notable B Corps include Athleta, Allbirds, Ben & Jerry’s, Seventh Generation, Patagonia and The Body Shop.

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