ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on the government sector, which accounts for more than $1 billion in annual promo sales – plus, often, additional spending surrounding elections and political events. However, the government sector has been plagued by significant layoffs, with more than 60,000 workers let go over the first two months of the year. And the tariffs that the Trump administration has imposed are set to make waves in the promo industry.

Even without added tariff pressures, however, domestically made products are especially critical to end-buyers in the government sector. Nearly 80% of government promotional products end-buyers said it was important for their promo items to be made in the USA; specifically, 40% of them qualified the feature as “very important,” more than end-buyers in other sectors.

Click here for a PDF of this infographic.