ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on the nonprofit sector. Despite often working with a limited budget, nonprofits make up a significant segment of promo sales; in fact, in Q4 2024, the nonprofit industry rounded out the top five end-buyer markets distributors said were best for merch sales that quarter.

When working with nonprofit clients, distributors have told ASI Media, it’s especially crucial to understand each company’s mission to select promo items in line with those values – making insights into their opinions and buying habits even more useful. Case in point: Nonprofit promo end-buyers are among the most hesitant about artificial intelligence, with less than 4 in 10 viewing AI positively, a much lower percentage than other industries.

Click here for a PDF of this infographic.