ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research jumpstarts our last demographic category – United States regions – with a focus on end-buyers in the Midwest. The U.S.’ central region has a population of around 70 million people and is a hub for both agriculture production and manufacturing, the latter of which is consistently a top promo market.

Perhaps in alignment with those industries, midwestern promotional products end-buyers were more likely than other regions to favor made-in-the-USA products, ASI’s research found. They also prefer useful items, with more than 7 in 10 naming “utility” as a reason for keeping a promo product, and are the most likely region by a wide margin to refer to promo as “swag.”

Click here for a PDF of this infographic.