Strategy November 22, 2024
Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate
Also, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Transfers has launched an AI upload feature.
Key Takeaways
• Product Safety Commitment: Lawson Screen & Digital Products has received safety certifications for several of its direct-to-film transfer supplies.
• Time-Saving Tech: Stahls’ (asi/88984) has introduced EasyRip for UltraColor MAX transfers, streamlining the application process for high-volume orders.
• AI Innovation: Ninja Transfers (asi/73060) launched an AI upload feature to save time on the design process by removing backgrounds and resizing images automatically.
Lawson Screen & Digital Products is shoring up its commitment to product safety. The company announced that its DTF Station ColorPrime hot melt powder has received the Children’s Product Certificate (CPC) from the Consumer Product Safety Commission (CPSC). The company said the certification underscores its dedication to safety and quality.
The CPSC CPC is a rigorous standard that confirms products intended for use in children’s items meet all federal safety requirements. With this certification, Lawson’s DTF Station ColorPrime hot melt powder is now recognized as safe for application on children’s clothing and other fabric products. The powder enables the application of high-resolution, durable prints across a variety of fabrics, including cotton, polyester, nylon and leather, and allows for precise designs featuring complex gradients and fine details, according to Lawson.
“We are thrilled to achieve CPSC CPC certification for our DTF Station ColorPrime hot melt powder,” said Taylor Landesman, vice president of Lawson. “This certification assures our customers that they can confidently use our DTF powder on children’s products, meeting the growing market demand for safe, versatile and high-quality printing solutions.”
Lawson also recently announced that its UV-DTF inks are officially certified under the Consumer Product Safety and Improvement Act (CPSIA) and California Proposition 65. Meeting the stringent regulations means the products are safe for use across the U.S., according to the company.
The CPSIA requires businesses to provide a General Conformity Certificate that verifies products meet all applicable safety standards. It also mandates third-party testing for children’s products to ensure their safety. California’s Proposition 65 further sets out specific requirements regarding the toxicity of materials used in products sold in the state, spanning textiles, hard goods, toys, juvenile products, and electrical and electronic items.
“Our customers can be confident that Lawson’s UV-DTF inks are fully compliant with the latest safety standards,” Landesman said. “This certification underscores our commitment to providing high-quality, safe printing supplies, including for products intended for children.”
Stahls’ Introduces EasyRip for UltraColor MAX
Stahls’ (asi/88984), the St. Clair Shores, MI-based supplier of heat-printing technology and heat transfers, has launched a new service to help apparel decorators save time when preparing direct-to-film transfer orders.
EasyRip for UltraColorMAX eliminates the need to cut transfers apart before application, a boon for high-volume orders where every second counts. With EasyRip, decorators can rip, position and press, with no extra tools or prep steps needed. The service is available for free on all UltraColor MAX orders of $300 or more.
“The new EasyRip service allows decorators to save valuable time on incoming orders, instead letting them focus on faster application,” said Josh Ellsworth, chief revenue officer for GroupeSTAHL, parent company of Stahls’. “With significantly less prep time and high-quality full-color transfers that apply in seconds, businesses can use DTF to take on large orders with increased confidence, convenience and profit.”
Stahls’ and sister company Transfer Express (asi/91804) both also recently unveiled Black Friday and Cyber Monday sales, discounting a selection of Hotronix heat presses ahead of a 2025 price increase, among other deals. Learn more about the products being offered by visiting stahls.com and transferexpress.com.
Ellsworth noted that the deals “are the perfect opportunities for decorators to invest in the tools and technology that will drive their success into the new year.”
Ninja Transfers Adds AI Upload Feature
Philadelphia-based Ninja Transfers (asi/73060) has launched a new AI upload feature, leveraging artificial intelligence to streamline the design upload process.
The tool analyzes and extracts the subject from images, eliminating unwanted backgrounds with precision. It also automatically resizes the processed images to fit any product format.
“At Ninja Transfers, we are always looking for ways to innovate and enhance the services we provide to our customers,” said Victor Ilisco, director of business development at Ninja Transfers. “The introduction of AI upload marks a significant step forward in making the custom heat-transfer process more efficient and user-friendly.”
Ninja Transfers also recently announced that its shipments are carbon neutral, thanks to a donation to Shopify Planet. By funding carbon removal projects vetted by Shopify Planet, Ninja Transfers helps to offset emissions generated from every delivery.
“By taking responsibility for the carbon footprint of our shipping, we’re not only meeting our customers’ values but also setting a standard we believe every brand should strive for,” Ilisco said.
Our Success Group Plans Business Retreat
Our Success Group, a coaching and support community for small-business owners, is planning a business retreat called Summit of Success, organized in collaboration with Becky Kotzer of BK Custom T’s.
Scheduled for April 10 to 12 next year at Coteau des Prairies Lodge in North Dakota, the three-day event combines practical business-building sessions with wellness and relaxation activities.
“We’re giving business owners a chance to step out of their usual routine, gain clarity and build a network of support,” said Aaron Montgomery, co-founder of Our Success Group.