“No one loves to be sold to, but everyone loves to buy from the experts,” says Patrick Allmond, CEO of Focus Digital Marketing Agency. “So if you don’t have your own late-night talk show, how do you become a celebrity expert in the promotional products industry?” One of Allmond’s tips for instantly differentiating yourself as an expert is to start recording a quick, two-minute video on your smartphone every week. “Upload it to YouTube and share it on social media and on your website,” says Allmond, who promises that this simple act of self-promotion will cause prospects to flock to your firm, rather than to the competitor's.

Learn more in his "Experts Secrets" video below.