Branding

Taylor Swift Mania Boosts Apparel Brand’s Sales

Strategy

After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest me...

The Farmlink Project Makes Leftovers Cool With Mindful Merch & Trendy Partnerships

Sustainability

The youth-led nonprofit, which redirects farmers’ surpluses to food banks, has worked w...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

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I Love Indie Bookstore Day & I Have the Merch To Prove It

For the past 11 years, independent booksto...

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Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

To ring in the anniversary of its 1924 fou...

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

Strategy

The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...

5 Fun & Popular Merch Items From the 2024 Masters

Strategy

Official swag from golf’s first major tournament of the year is some of the hardest to ...

Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

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Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

With the help of fashion designer Dapper D...

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Food Brands Hope Customers Will Eat Up Promo

Cereal-themed sneakers, March Madness adve...

Rush on Tropicana Branded Merch Ensues as Once-Iconic Vegas Casino Closes

Some folks keen to cash in were trying to ...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

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5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...

ASI Fort Worth 2024: Bruce Himelstein Reveals the Keys To Transforming Brand Identity

Promogram

The keynote on the final day of the show examined how to succeed in the face of disrupt...

Promo Power: ‘DunKings’ Merch Sells Out in Less Than 20 Minutes

Promogram

A successful Superbowl commercial starring Ben Affleck teased a new menu – and epic mer...

Miller Lite Opts for Promo Over Super Bowl Ad

Web Exclusive

The brand is giving out 1,000 QR-code emblazoned jerseys that fans can wear on the big ...

Eyevertising Rebrands as Bold Promo

Promogram

The change reflects the increased variety of products and services the supplier offers.

Merged Firms Rebrand as ‘Dryvve,’ a $20 Million Distributorship

Promogram

The new woman-owned, East Coast-headquartered business is the evolution of Consolidated...

Premier Announces Rebrand, Move to New Facility

Promogram

The changes reflect the next phase of operations at the large-format display supplier, ...