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Strategy July 20, 2018

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

By  Christopher Ruvo

In a Nutshell

*Hocus Pocus is a family-friendly Halloween movie that has become a cult classic.

*Released by Disney, the merch collection gives fans a fun way to take new joy in the flick.

This merch will cast a spell on you. And it comes just in time for those summer-heat-weary folks (me) starting to crave cozy sweaters, carved pumpkins, and a little cool-weather autumn fun.

The branded merchandise in question is a new collection of promotional products from Disney celebrating the 25th anniversary of Hocus Pocus, a family-friendly Halloween flick. While the movie wasn’t a box office hit when released in 1993, it has grown in stature over the years. Indeed, it’s now widely watched during the fall in the lead-up to the annual Trick-or-Treat day.

Tapping into the movie’s latter-day popularity and the current pop penchant for all things 90s’, Disney released the Hocus Pocus collection, which includes a journal, spirit jersey for women, T-Shirts, pin set, coffee mug, faux leather bag and more. Here’s a look at the merch!

The Sanderson Sisters!  Female fans of Hocus Pocus are going to dig this T-Shirt depicting the movie’s entertaining antagonists – the witch sisters Winifred, Sarah and Mary. Image from ShopDisney.

This spookily attractive journal references the version of  “I Put a Spell On You” that actress Bette Midler leads the singing of in her role as Winifred in a popular scene in Hocus Pocus. Image from ShopDisney.

The Hocus Pocus Spirit Jersey for women references the black candle that plays an important part in the film. “Hocus Pocus” is printed across the shoulders on the back. Image from ShopDisney.

You can start each morning with a little magic with this Hocus Pocus coffee mug. Image from ShopDisney.

The Hocus Pocus Faux Leather Bag is by Loungefly. Image from ShopDisney.

While much of the 25th anniversary merch is aimed at women, male fans weren’t left out. This tee helps them express their Hocus Pocus fandom. Image from ShopDisney.

The official pin set. Image from ShopDisney.

Lastly, kudos of The Walt Disney Archives for preserving the below. The costumes are not part of the swag collection, of course, but they’re a neat bit of pop culture history that just might put a smile on your face.