Strategy June 08, 2018
Techdirt Promotional Products Based On Declassified NSA Security Posters
Techdirt is an influential blog that delivers keen insights into technology's legal challenges and related business and economic policy issues.
The Techdirt team is also pretty savvy when it comes to spotting an opportunity for clever promotional products that, in their way, augment the blog’s brand and help it to raise funds to support its mission.
Case-in-point: Government Attic recently filed a Freedom of Information Request that resulted in the release of posters the National Security Agency (NSA) made in the 1950s and 60s to remind employees about security. After Techdirt got feedback about the posters, they decided to reproduce the prints on T-Shirts, hooded sweatshirts and coffee mugs. The branded merchandise has been on offer in the blog’s swag store on Teespring. All profits from sales of the merch support Techdirt's ongoing reporting on copyright, technology and innovation.
A Techdirt T-Shirt based on an old NSA security poster. See this print on a mug and hoodie here.
The use of once classified information as swag is a nice match for the Techdirt brand. After all, the blog is focused on journalistic digging – on delving deep to uncover the real roots of important issues at the intersection of technology, business and related economics.
Also, quite honestly, the merch is cool in a retro way that we dig. Check out a few examples below.
See this print on a T-Shirt and hoodie here.
See this print on a T-Shirt and mug here.
See this print on a T-Shirt and hoodie here.
See this print on a hoodie and mug here.