What differentiates a good promotional product salesperson from a great one? Why do people selling the same products from the same suppliers in the same industry sell such vastly different amounts annually, $25,000, $250,000 or even $2.5 million? “Consultative selling used to be the highest standard in the industry, showing you’ve made it, but there’s another level,” says David Blaise, Top Secrets of Promotional Products Sales. “It’s the customer acquisition and retention specialist. We do this through consultative selling, establishing relationships, selling products and taking orders. When you’re able to put this all together and gear your business this way, it’s difficult for [competitors] to stop you.” Learn more about the five levels of promotional product selling in his “Experts Secrets” video below.