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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Case Study: Kellogg’s Mascot Socks Promo

The food manufacturer is rewarding loyal customers with free socks decorated with popul...

Leed’s Teams Up With Eco-Friendly Bag Maker

The promo supplier is beginning to sell select bags from Canada-based Parkland this mon...

Court: Charney Owes Hedge Fund Nearly $20 Million

Nonetheless, the founder of American Apparel is vowing to continue the legal battle as ...

The Campaign: Super Bowl Swag

An inside look at The Icebox’s (asi/229395) exciting promo campaign that centers on pro...

Cimpress Reports Lower Q1 Profit, ‘Disappointing’ Sales

The Top 40 distributor, which owns Vistaprint and National Pen, says it’s taking steps ...

Gildan Reports Rise In Sales, EPS, But Net Earnings Decline

Activewear sales, which include business with the promo market, helped drive the revenu...

Rocky Inspires Philadelphia 76ers’ New City Edition Uniforms

The creativity that went into the kits carries inspiration and edification for promotio...

Scotland Yard To Launch New Branded Merch Line

London’s famous police force wants to use the swag to generate revenue to help pay for ...

Philly Suburb Becomes First Pa. Town To Strictly Regulate Plastic Bags & Straws

The ban could set a precedent for more sweeping regulations on plastic disposables thro...

Is Made-in-the-USA Poised for a Comeback?

The way Rich Carollo sees it, the tariffs on Chinese imports present an opportunity...

A Post-Michael Portrait: One Promo Pro’s Storm Story

Hurricane Michael wrought catastrophic damage in Florida. Here’s perspective from a pro...

5 Ways to Address Price Increases With Clients

Tariffs and product price increases are poised to cause disruption in 2019. Navigate...

Famous Mascots Don ‘Staches In ‘Movember’ Promo

Plus, T-Shirts and a Fossil hybrid watch + digital dial are among the branded merchandi...

Amazon’s Total Q3 Sales & Profits Rise As Its B2B Platform Tops $10 Billion

Even so, stock plunged Friday because of a disappointing forecast for the fourth quarter.

Branded Apparel Trends From *NSYNC’s New Capsule Merchandise Collection

It’s the second recent swag collection from the former boy band, which is cashing in on...

Streetwear Fashion Influencers Offer Free Swag To Millennials Who Vote

The planned T-Shirt giveaway is a collaboration between Brendan Fowler and Denim Tears ...

Q3 Distributor Sales Rise More Than 5%

The Counselor Confidence Index also hit an all-time amid what’s shaping up to be a stro...

‘Teslaquila’ Is Elon Musk’s Latest Uncanny Promo Product Idea

The potentially coming-soon tequila brand hypes Tesla, the electric car company Musk fo...

New Branded Merchandise From Apple is ‘80s-Tastic

The retro-inspired T-Shirt designs are available strictly at the Apple Park Visitor Cen...

3M Reports Q3 Sales Dip

The parent company of a Top 40 supplier saw stocks drop too in early premarket trading ...

Wireless Speakers Cause $2,000 in Damage After Igniting

The speakers from Brookstone are under an official recall from the Consumer Product Saf...

New Promo Niche: Streamer Merch

Streamers are cultivating massive fanbases that want to buy branded swag from the video...

Promo Firms Grapple With Hurricane Michael

Closures, evacuations and possible lost sales are a reality for promotional products co...

Kavanaugh Controversy Prompts Outpouring of Merch

The politically charged promotional products are emblematic of the growing trend of imp...

Wilco Debuts $448 Limited Edition Branded Axe

The popular indie rock band released the axe as part of a broader merch collaboration.