Gen Z and the Promo Products Industry
A large, diverse generation is starting to come of age. Here’s how the promotional prod...
Trend Alert: College Football Merch
College football is back, and we're pumped. Viewing the new season through a...
HALO Acquires Sunrise Identity
Sunrise Identity is the second Top 40 distributor that HALO Branded Solutions has acqui...
Case Study: Tesla-Branded Smartphone Charger Has 007-Styling
The story around the charger itself and its release holds a few compelling lessons for ...
Cimpress Makes Majority Equity Investment in VIDA & Co.
VIDA is a retailer that specializes in producing apparel, accessories and home décor it...
S&S Activewear to Open Two New Distribution Centers
One will be in Reno, NV, the other in Lockport, IL.
Toy Airplane Recalled Because of Choking Threat
Product safety officials in the U.S. and Canada have announced a recall on a wooden...
Merch Win: Marvel’s ‘Super Hero Day’ Promos
The initiative sees Marvel Entertainment partnering up with professional sports teams f...
Case Study: Providing Branded Winter Apparel to A Fortune 100 Company
An inside look at how sales & projects come together.
New Captain Marvel Merch-Marketing Has Fans Excited
Before the movie, the merch. So it is with the film Captain Marvel . Due out in...
US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?
ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...
Carleen Gray Named CEO of GroupeSTAHL
Gray has worked for more than two decades at the manufacturer of garment decoration mat...
Axis Promotions Acquires Campus Stop
Top 40 distributor Axis Promotions (asi/128263) revealed Monday that it has acquired...
How to Attract and Retain Gen Z Talent
Gen Z is already entering the workforce. Their ranks will swell in the years ahead....
Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand
The timely collection manages to be entertainingly tongue-in-cheek while also tapping i...
InnerWorkings Reports Q2 Loss
The Top 40 distributor also posted a net loss for the first six months of the year.
PromoMAX Acquires Northern Specialty Co.
PromoMAX, an independent affiliate of Top 40 distributor iPROMOTEu (asi/232119), has...
Beer Branding, In-N-Out Burger & The Legal Battle That Wasn’t
Lawyers for In-N-Out Burger sent a cease-and-desist letter to a California craft brewer...
LeMond Takes Over as VP of Sales at IMAGEN BRANDS
Promo industry veteran Lisa LeMond is the new Vice President of Sales at Top 40...
How to Boost SEO with ‘Pillar Pages’
In-the-know marketers have been focusing on a relatively new SEO tactic that's...
Michelob Ultra’s Branded Golf Bag Has Built-In Keg, Music & More
Michelob Ultra is giving away the approximately $1,500 promotional product in the #Ultr...
Economy Watch: Consumer Sentiment Drops to 11-Month Low
Inflation pressures appear to have driven the decrease.
Minor League Baseball Merch Sales Reach New Record
The 2017 tally of total MiLB licensed merchandise retail sales topped $70 million.
Bud Light-Branded Fridges Will Give Free Beer If Cleveland Browns Win
The Browns have won a single game in the previous two seasons, going 1-31 during that s...
Chameleon like Inc. Acquires TPGG
Gilroy, CA-based supplier Chameleon like Inc. (asi/44558) announced late Wednesday...