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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an emerging trend in the music merch market.

U.S. June Job Gains Beat Estimates

Some analysts note, though, that trade tariffs could potentially have a negative effect...

Branding, Packaging Restrictions On Canadian Cannabis Matter To Promo Industry

Promotional product professionals should know the rules if they plan to sell to the eme...

New Service Lets YouTubers Sell Swag From Video Pages

YouTube is allowing creators to sell branded merchandise directly to fans through a par...

Hawaii’s Ban on Certain Sunscreens About To Become Official

The new regulations have implications for the promotional products industry.

Taco Bell-Branded Wedding Merchandise Is Real & It’s Spectacular

The Tex-Mex fast-food chain launched the line as couples have taken to tying the knot a...

Promo Products Part of Developer’s Unique Pitch for Public Support

The prospective builder of a large commercial complex is using branded merchandise to s...

Café Press Takes Heat Over Journalist Lynching T-Shirt

The shirt featured a message that advocates the lynching of journalists.

Capsule Collection Weds High Fashion With World Cup Spirit

Fashion retailer Yoox and publication SEPP teamed up to release the apparel collection ...

Sale of HALO To TPG Growth Completed

In a Nutshell *The deal was first revealed in May and announced as complete...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Q1 Earnings Rise But Revenue Dips For Ennis

The Top 40 supplier reported a 1.3% decline in revenue, but net earnings rose.

Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection

The pop singer was criticized for selling the necklace because of its visual similarity...

Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch a new T-shirt brand devoted to inspiration ...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a little greener - and that could spell sales...

Supplier Provides Conference Pads for Trump/Kim Summit

Promo industry firm Dacasso (asi/48125) had a part in the historic summit that...

Bobblehead Case Goes Before Ohio Supreme Court

A court case with implications for the promotional products industry began Wednesday...

Vapor Now Offering ‘Print-on-Demand’ Sublimated Mossy Oak Apparel

Promo supplier Vapor Apparel (asi/93396) and Mossy Oak have partnered on a new...

Survey: Small Business Optimism Nears Historic High

Small business optimism is soaring in the U.S. The National Federation of...

Steel and Aluminum Tariffs Could Lead to Fallout for Promo Industry

Late last week the Trump Administration announced tariffs on imports of steel and...

Promotional Products Part of Historic Trump/Kim Summit

U.S. President Donald Trump and North Korean "Supreme Leader" Kim Jong-un are set to...

Techdirt Promotional Products Based On Declassified NSA Security Posters

Techdirt is an influential blog that delivers keen insights into technology's legal...

Israeli Designer Imagines Luxury Brands As Commodity Products In Art Exhibition

What would the packaging look like if Ferrari made pasta? How about if Tiffany &...

Levi’s Jacket, Emoji Pins Among WWDC Promotional Products

The 2018 Apple Worldwide Developers Conference is happening this week in...

Bruno No Longer With BIC Graphic

Emmanuel Bruno, a member of Counselor's Power 50 List, is no longer with Top 40...