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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Case Study: BrandVia’s Swag Studio

While the business world is becoming ever more pixelated and impersonal, maintaining...

Product Safety Alert: Recall On Scarves, Bath Toy

The U.S. Consumer Product Safety Commission (CPSC) has announced separate recalls on...

Promotional T-Shirt Serves As A Reward In UFC Anti-Doping Campaign

A screen-printed T-Shirt is playing an important part in a campaign to combat doping...

Fortnite Launches Branded Merchandise Store On Amazon

Fortnite, the ubiquitously popular survival video game from Epic Games, has launched...

Sales, Net Income Down for Delta Apparel in Q2

Top 40 supplier Delta Apparel (asi/49172) on Monday reported declines in net sales,...

Stormy Daniels Launches Promo Merch Amid Fight With Trump

Stormy Daniels has launched a line of branded merchandise that promotes the adult...

American Apparel to Launch Retail Store

American Apparel (asi/35297) is getting back into the brick-and-mortar retail...

Case Study: Promo Distributor Finds Unique Niche in Handmade Toys

Promo pro Ro Kohli followed his passion, and it led to a new channel of business for...

Hawaii Bans Certain Types of Sunscreens

Hawaii's state legislature has passed a bill that bans sunscreens containing...

Rise in Music Merch Means Opportunity for Promo Industry

When it comes to music, there's ever more money in merch. That's good news for...

Cimpress Reports Sales Rise in Fiscal Q3

Top 40 distributor Cimpress (asi/162149), parent company of Vistaprint and National...

Trend Alert: Clear Tote Bags

Clear tote bags are the rage of the runways - which means the trend could soon be...

Promo Drinkware Supplier Titan Acquires VisionUSA

Dallas-based drinkware supplier Titan Custom Products (asi/91416) announced Wednesday...

Promotional Products Opportunity: Canadian Premier League Reveals Official Logo

Canada is ready for its own kickabout. And now it has some branding in place to show...

Controversy Swirls Around Proposed New York Plastic Bag Ban

Debate over New York Governor Andrew Cuomo's proposal to ban single-use plastic bags...

Consumer Sentiment Declines; Consumer Spending Growth Slows

Consumer sentiment in the U.S. declined in April and national consumer spending...

Zorch Founder Sues Over Firm’s Sale

The founder and former CEO of Top 40 distributor Zorch International Inc....

The Most Creative People In Promo: Lauren Cocco, Vantage Apparel

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Jason Lucash & Mike Szymczak, Origaudio

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Amy Baker, Threadbare Print House

Presenting our inaugural list of the industry's most inventive and resourceful...

Hit Promotional Products Battles Malware Attack

Top 40 supplier Hit Promotional Products (asi/61125) announced Friday that it was the...

Clever Custom T-Shirts Help Promote City’s Pot Survey

T-Shirts, legal marijuana and the real-world ROI promotional products can help...

Teespring Sells, Then Removes, Apparel Glorifying Dylann Roof

Teespring was in hot water again this week after the web-based platform for...

Teespring Sells, Then Removes, Apparel Glorifying Dylan Roof

Teespring was in hot water again this week after the web-based platform for...

Ennis Reports Q4, Full-Year Financials

This week Top 40 supplier Ennis, Inc. (asi/52493) reported increases in revenue and...