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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How to Target the Craft Beer Industry

Rising sales and a national reach make the craft beer industry an excellent market for ...

4 Tips For Spectator Sport Sales

Win big by scoring sales with live sporting events.

How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

How To Utilize A Video Series to Build Your Business

Attract more prospects and better engage clients with an online video series.

How to Market to the Senior Living Facilities Niche

America's elderly population is growing rapidly. The senior living sector is...

Distributor Showrooms Done Right

Take a tour of some of the ad specialty industry’s most colorful, classy and customer-f...

5 Tips To Succeed With Mobile Marketing

Promotional product distributors need to adapt their marketing and advertising...

How to Overcome Five Common Objections from Clients

Top-performing sales reps close more deals because they respond proactively to client...

How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can capitalize on consumer incentives and employ...

How To Be More Visible Online

Make your promotional products distributorship more visible online by following these...

7 Tips to Boost Sales

Map Out Marketing Calendars. Talk to buyers with whom you do the most...

How To Win More Referrals

Promotional product distributors can generate more quality referrals by giving clients ...

Made-In-USA Rules and Regulations for Distributors

Regulations regarding Made-in-USA claims can get technical. Here are basics distributor...

How To Score Product Sales In The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How To Achieve Greater Life Balance

Put these strategies into practice and you’ll be happier, more productive and more succ...

How To Create A Successful Video Series

Attract more prospects and better engage clients with an online video series.

The Trial of the Digital Century

Could the cellphone – one of the greatest inventions in history – actually be sabotagin...

How to Master In-Person Communication

While communicating digitally can be a boon, face-to-face relationship building is...

How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnering with green building businesses.

How to Get More Sales In Pharma

A program that incentivizes drug trial participants to complete testing has been a huge...

Supplier Family Business of the Year 2016 - Fey Promotional Products Group

Back in 1965, John Fey expanded what had been a small basement printing business into...

Why the Nonprofit Market Slipped In 2015

After a strong few years, ad specialty sales to the nonprofit sector decreased in...

How To Increase Engagement On Social Media

Increase social media engagement with clients by following these simple...

Promotional Products Abound At Wizard World Comic Con

ASI went on scene last week to check out the cool swag at Wizard World Comic Con...

8 Tips For Driving Sales Through Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...