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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

NAFTA Talks Spark Concern in Promo Industry

The latest talks to rework the North American Free Trade Agreement entered Tuesday...

Branded Tees at Center of Beer Feud

Craft beer maker Arrogant Brewing is cleverly promoting its bad boy image and...

CafePress Reports Q3 Sales Decline

CafePress reported this month that its third quarter 2017 net sales declined 22%,...

Supplier Named in Hoverboard Recall

The U.S. Consumer Product Safety Commission (CPSC) this week announced recalls on a...

Ice Cream Fit for a Jedi

The force is sweet with this one. Star Wars: The Last Jedi , the latest film in...

Mid-Nite Snax Is Expanding

Construction is underway on a forthcoming facility that will give Mid-Nite Snax...

Target Halts Sales of Fidget Spinners Over Lead

Retail chain Target is stopping sales of two fidget spinners after an independent...

Lanco Enters Agreement To Be Acquired

Top 40 supplier Lanco will continue operations and plans to maintain current employee...

Halls & Company Acquires ActNow Media

Minnesota-based Halls & Company (asi/59080), manufacturer of ID Line, has...

HanesBrands Returns to Organic Sales Growth

HanesBrands (asi/59528) produced year-over-year organic sales growth for the first...

Under Armour Has a Rocky Third Quarter

Athletic wear brand Under Armour experienced a 5% year-over-year decline in third...

HALO Acquires American Pacific Promotions

Top 40 distributor HALO Branded Solutions (asi/356000) has acquired the business of...

2018 Promotional Product Supplier of the Year: Towel Specialties

With its ingenuity and outstanding service, the Maryland-based supplier takes the top s...

2018 Promotional Product Supplier of the Year First Runner-Up: Gill Studios

A leading supplier for decades, Gill Studios cements its place as one of the industry’s...

D.C. Company Aims to Disrupt Sports Merch Industry With Real-Time Merchandise

Professional and collegiate sports are filled with big moments. Each huge win and...

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot, sought-after accessory being sported with...

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast, internationally renowned best-selling author and...

Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that strong values can provide the framework for a...

Vernon Co. & Brandinc Announce Partnership

Top 40 distributor The Vernon Co. (asi/351700) of Newton, IA, has entered into a...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Distributor Growth Slows in Third Quarter

Promotional product distributors increased sales 1.5% during the third quarter of...