Cintas Acquires UniFirst in $5.5B Deal
The Counselor Top 40 distributor’s third attempt at acquiring UniFirst, a workwear and ...
Industry Veteran Scott Nussinow Joins Flowz Staffing
Nussinow will serve as vice president of sales for the firm, focusing on helping promo ...
Editor’s Picks: Mindful Made-in-USA Products
Meet demand from clients looking for domestically manufactured giveaway options this year.
Private Equity Firm Forge52 Takes Majority Stake in Logomark
Founder and CEO Trevor Gnesin and President Clive Goldberg are both set to remain in le...
What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry
Even as the Supreme Court ruling throws the future of tariffs into question, 2025 numbe...
Editor’s Picks: Premium Polos & Golf Accessories
The golf category holds a vast array of promo opportunity, from branded polos to charit...
Editor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring cus...
Editor’s Picks: Chill Coolers & Lunch Bags
From packing an office lunch to going on an outdoor adventure, these “cool” products wi...
Brand Revolution Acquires Global Custom Merch Company fresh id
The acquisition, Brand Revolution’s third in less than a year, is set to expand the age...
Gildan Reports Record Fourth Quarter, Nearly 11% Sales Growth for 2025
The jump in sales includes contributions from Hanesbrands, which the Counselor Top 40 s...
The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Leverage the Power of Choice with Personalization
Promo companies are leaning into extra customization and the power of choice to deliver...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
The Shamrock Companies Acquires ProServ Business Services
The move is set to grow Shamrock’s presence in ProServ’s base in Tulsa, OK, and the Sou...
iPROMOTEu Recognizes Women in Promo at Annual Networking Event
The Counselor Top 40 distributor’s “A Woman’s View” initiative has celebrated women in ...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
Sterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...
ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – ite...
Koozie Group Sponsors Second Litter of Future Service Dogs
The Counselor Top 40 supplier has continued its support of the nonprofit 4 Paws for Abi...
Editor’s Picks: Personalized Pet Items
Appeal to the millions of pet owners across the country with a promo item for their fur...
Editor’s Picks: Sleek Sustainable Bags
Embrace an eco-friendly approach to one of promo’s largest product categories with thes...