Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotiona...
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options are tried-and-true picks for a classic promo...
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant...
Editor’s Picks: Elevated Business & Executive Bags
Cater to the corporate crowd with quality duffels, briefcases and backpacks built for l...
Editor’s Picks: Stylish Sweaters & Vests
Help promo end-users keep warm this winter with a thoughtful branded sweater or vest.
Editor’s Picks: Practical Power Banks & Chargers
Meet an important need for end-users on the go with branded tech accessories to charge ...
Editor’s Picks: Sustainable Writing Instruments
Having eco-friendly pen options to offer clients is a smart move as sustainability grow...
Editor’s Picks: Creative Light-Up Products
Keep your clients’ branding and messaging in the spotlight with light-up promo items.
Editor’s Picks: Terrific Toys
Find opportunity for playfulness in Q1 campaigns with these fun branded toys.
Editor’s Picks: Essential Totes & Shopping Bags
Meet demand for a top promo category with branded bags for retail shopping, grocery sto...
Editor’s Picks: Snazzy Sustainable Apparel
Meet growing demand for both apparel and sustainability with these eco-friendly wearables.
Editor’s Picks: Helpful Flashlights & Tools
Appeal to one of promo’s largest markets with handy tools that both serve a purpose and...
Koozie Group Adds Retail Brands AquaVault & LoudCup
The Counselor Top 40 supplier will carry LoudCup’s signature combination tumbler and bl...
GMG Works Launches The Candy Collection
The new product line features a variety of candy flavors packaged in full-color branded...
iPROMOTEu Recognizes Top Supplier Partners
At its annual Supplier Awards Breakfast last month, the Counselor Top 40 distributor re...
PSI 2026 Achieves Guinness World Record
During PSI’s final iteration in Düsseldorf, the international promo community amassed a...
The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
The Counselor Top 40 supplier earmarks 1% of sales from its Basecamp product line to th...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings t...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, dis...
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed c...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling revealed that more than 90% of distributors a...
BEL Promo Adds Alex Moltz as Strategic Sales Manager
Moltz will focus on Miami-based BEL Promo’s top accounts in his new role.
Best in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...