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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Strideline: New U.S. Facility Speeds Up Custom Sock Order Fulfillment From Weeks to 24 Hours

The Seattle-headquartered supplier recently opened the production center in South Carol...

Q2 Sales Growth Increases for Distributors Even as Concerns Linger

Distributorships across all revenue categories collectively increased sales, on average...

Fred Parker Joins Certified Marketing Consultants

Parker, a veteran industry executive and the 2012 Counselor Distributor Entrepreneur of...

ASB Promotes Taylor Borst to Senior Director Role

Borst will be providing strategic direction for the Top 40 firm’s marketing, events, pu...

Charles River Apparel Names New Director of Sales

Sharon Steed, who formerly worked for Hirsch, has earned several promotions during her ...

Alfano, Durand Return to the C-Suite at Top 40 Supplier Vantage Apparel

Christopher Alfano is now chief digital officer and Fred Durand is chief operating offi...

UPS and Teamsters Poised to Resume Contract Talks

After negotiations broke down a couple weeks ago, negotiators for the union and United ...

Alleged ‘Merch Conspiracy’ Case Against NFL, Fanatics Heads to Arbitration

A federal judge said, in significant part, that plaintiffs in an antitrust lawsuit agai...

Next Level Apparel Names Vice President of Marketing

Torin Rea comes to the Top 40 supplier from Careismatic Brands.

Trader Joe’s Sues Employees’ Union for Alleged Trademark Infringement on Branded Merch

The grocer wants a court to order the union to stop selling the swag and turn over the ...

Stat Spotlight: Macro Data Points to Resilient U.S. Economy

As these statistics highlight, inflation has cooled, consumer sentiment has improved, h...

Stormtech and Hit Promo, Both Top 40 Suppliers, Form Strategic Partnership

Hit, the industry’s fifth largest supplier, will be selling and decorating products fro...

Cintas Reports 12% Annual Sales Increase in Fiscal Year 2023

The Top 40 distributor also said that net income rose 9%.

Is Refusing To Provide ‘Expressive Service’ a Legal Right or Discrimination? The Supreme Court May Have Decided

The court’s controversial ruling in the ‘303 Creative’ case enables businesses to refus...

Mitch and Brad Kaeser Named co-CEOs of K&B; Kurt Kaeser Is Chairman

The promotions mean the fourth generation of Kaesers is now at the helm of the Top 40 d...

The MRL Group Hires Sean Sharpless, Amy Robledo to Key Leadership Roles

The distributorship has appointed Sharpless director of growth and strategy and Robledo...

Geiger Makes Fifth Acquisition in the United Kingdom

The Lewiston, ME-headquartered Top 40 distributor continues a strategy of growing its p...

Top 40 Supplier Hirsch Names New CEO

Paul Hirsch is rising to the chief executive role at the Houston, TX-based firm that hi...

The Campaign: Creating Millions of Branded Face Masks For JPMorgan Chase

Promo pro Donna Bridgeforth executed the massive orders early in the pandemic – and tur...

‘Greenwashing’ Lawsuit Against Nike Claims Recycled Polyester Apparel Isn’t Sustainable

The outcome of the case could have implications for apparel marketers, including those ...

Postal Service Debuts New Package Delivery Service

Ground Advantage aims to transport packages under 70 pounds for shippers of all sizes –...

Creating Pittsburgh’s First-Ever Official Branded Merch Collection

CommonWealth Press, a union apparel decorating shop, developed the just-launched line i...

Supplier Pin Machine Acquires Gempire

Former Gempire owner Harvey Mackler, a member of the Hall of Fame Foundation of the Spe...

Zing Manufacturing Debuts Redesigned Website

The online destination has features that include high-definition product images and rea...

David Klatt Transitions From CEO to Adviser Role at Koozie Group

The Top 40 supplier said the move was planned and noted the executive team is working d...