See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

‘Back in Full Force’: PPPC’s WEE Held In Person for the First Time Since 2019

The event offered professional development and peer networking for Canadians from acros...

5 Steps to Create a Sales Strategy

As the end of the year approaches, now is the time to plot out your game plan for 2023.

7 Steps to Developing Buyer Personas

Creating profiles of your ideal clients is critical for effective prospecting and closi...

Promotions Planner: Year-End Events

Start presenting ideas to clients for campaigns centered on December observances.

Williams-Sonoma B2B Creates Dedicated Team for Corporate Gifting

It has the potential to compete directly with the promo industry.

iPROMOTEu Hosts Networking Events During PPPC NATCON

The Top 40 distributor welcomed Canadian affiliates on a tour of a local supplier’s fac...

Promo Firms in Atlantic Canada Press Forward After Fiona’s Damaging Strike

One death has been reported, and hundreds of thousands of people remain without power. ...

Exclusive Canada Ad Impression Data on Bags, Calendars & Desk Accessories

In this first in a series of infographics, we showcase ASI Research’s Ad Impressions fi...

PPPC NATCON Reunites Canadians From Across the Country

It was the first such event held in person since the pandemic.

Koozie Group Promotes Aaron Vollrath to Chief Experience Officer

Vollrath has more than 20 years of customer service, sales and supply chain experience ...

6 Best Practices to Nail a Virtual Job Interview

Conversations over a video platform are quickly becoming the norm at companies of all s...

Queen Elizabeth Gifts Fly Off Shelves

Anglophiles want to take home a bit of history to mark the sovereign’s passing last wee...

5 Ideas for Targeting the Growing Gig Economy

Help companies that enlist independent contractors and freelancers to build engagement ...

A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of the country, some distributors say they’re s...

4 Essentials for Generating High-Quality Sales Leads

Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...

Canadian Job Market Changes Could Present Promo Opportunities

As workers migrate to different careers, branded merch firms could find prospects for i...

The Bright Side: Koozie Group, IMAGEN Brands Donate 2,500 Backpacks

Employees across the suppliers’ four locations volunteered during recent company picnics.

St Regis Partners With Luxury Watch Brands

The awards and recognition supplier will offer styles from Ice Watch, Christian Lacroix...

6 Approaches to Strong Fitness Sales

COVID caused significant change in gym-goers’ habits. Here are some ways to target this...

Promotions Planner: Sweets & Sustainability

Start presenting ideas to clients for campaigns centered on November observances.

6 Opportunities to Market on a Budget

Marketing your small business doesn’t need to cost an arm and a leg. Implement any of t...

Sales Strong, But Canadian Distributors’ Concerns Mount Amid Marketplace Turmoil

Promo firms say they have yet to feel a major impact from deteriorating economic condit...

7 Strategies to Establish a New Routine

Take back control of your days by intentionally incorporating new tasks.

Make Waves With Nautical-Inspired Apparel & Accessories

The traditional summer look resonates all year long.

Raining Rose Announces Key Leadership Promotions

The moves aim to fuel growth for the supplier of personal care products.