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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Best Places to Work: #21 – Blink Marketing

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #23 – PromoPlace

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #28 – Image Source

Find out what makes this distributor a top promo industry workplace.

Improve Your Website

A well-designed site is essential for your digital presence and business reputation.

Best Places to Work: #32 – PowerStick.com

Find out what makes this supplier a top promo industry workplace.

Best Places to Work: #38 – Harper + Scott

Find out what makes this distributor a top promo industry workplace.

PCNA Pledges Support for Ukrainian Refugees

A percentage of March sales will go to humanitarian relief during the ongoing crisis in...

Best Places to Work: #48 – AIA Corporation

Find out what makes this distributor a top promo industry workplace.

Obituary: Steven Paul Heidmann, The Magnet Group

He spent more than 20 years with the Missouri-based Top 40 supplier.

Follow a Pre-Call Checklist

Having a plan before your first conversation with a lead ensures you’ll cover all the i...

Promotions Planner: Summer Fun

Start presenting ideas to clients for promotions centered on June observances.

Obituary: Joshua Lapsker, Starline Industries

He founded the supplier more than 50 years ago in Canada.

Stand Out From the Sales Competition

In a crowded industry, it’s imperative that you differentiate yourself and the products...

Report: Ontario Labour Market Recovered Well in 2021, But Unevenly

While the province added jobs and the unemployment rate fell, COVID recovery remains sl...

Commit to Mindfulness

Recognizing the power of the present moment can help you be more productive at work and...

Alex Jovetic Joins Ecorite

The Toronto supplier of eco-conscious items brings on the promo veteran as vice preside...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

Marketers know that millennials like me are reminiscing to escape from the difficulties...

KN95 Breaks Into ESP Top 10 Searches

The sharp increase follows the CDC’s updated mask guidance last month.

Qualify Your Sales Leads

Don’t spend time and resources nurturing leads that will never turn into paying custome...

McCabe Promotional Advertising Hosts First ‘Little By Little’ Campaign

The virtual session featured a Q&A with Solange Tuyishime, founder of advocacy organiza...

ASB Recognizes Suppliers in Virtual Awards Ceremony

The Top 40 distributor presented seven awards to industry vendors with superior custome...

Grow Your Local Influence

Becoming more visible in your neighborhood, town and region can help build your brand a...

ASI Fort Worth 2022: Attendees, Exhibitors Thrilled to Be Together

The show in the Lone Star State, ASI’s second of the year, signaled a continued return ...

Promotions Planner: Late Spring Fun

Start presenting ideas to clients for promotions centered on May observances.

Popular Trends in Front-Line Worker Gifts

Choose these appealing products to thank essential employees who continue to come to wo...