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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Q&A: Why E-Commerce and Augmented Reality Go Hand in Hand

Raphael Menesclou, chief marketing officer for e-commerce analytics platform DataHawk, ...

EU Proposes Rules to Combat Fast Fashion

The European Commission hopes to set new standards for how durable and reusable clothin...

Threadfast Offers Sample Bundle of Sustainable Styles

The Earth Pack is available throughout April, and the supplier will have a tree planted...

Six Ways to Boost Your Emotional Intelligence

It’s a crucial leadership skill; try these tactics to improve yours.

DIY Tees & Other Book Festival Swag

As a volunteer at the first in-person Lehigh Valley Book Festival, I had a front-row se...

Tips for Avoiding Dye Migration

Apparel decorating experts shared their knowledge about how to prevent polyester fabric...

Delta Apparel Launches On-Demand Printing Model

New equipment from M&R allows the Top 40 supplier to produce, package and ship custom o...

4 Trends From Impressions Expo Atlantic City

Pastel garment washes and loose-fitting heavyweight hoodies were among the sights at th...

PSI Düsseldorf 2022 Canceled, Will Return January 2023

Europe’s largest promotional products trade show won’t take place in April due to what ...

Obituary: John Lascelles, Corporate Attire & More

A wine enthusiast and nature-lover, the Florida-based business owner was 66.

Sheila Johnshoy Named COO of Stran

The promo industry veteran has worked for SwagUp, ePromos and Harland Clarke.

iPROMOTEu Invites Industry to Play in Dunkfest 2022

The Top 40 distributor has been holding the contest since 2008.

Campus Ink Gets Investment From Mark Cuban

The Urbana, IL-based apparel decorator will use the money to boost its graphic design a...

EnMart Acquired by TJ Stitch

A husband-and-wife team of apparel-decorating veterans will be taking over distribution...

Bella+Canvas Plans $11.9M Facility in Alabama

The advanced fabric-cutting facility will create over 550 jobs in the state, according ...

Hit Promotional Products Promotes Execs

The Top 40 supplier announced several key leadership changes at the company.

Twitter, Pinterest Enhance Shopping Features

As social commerce continues to trend, platforms are expanding ways for merchants to ge...

Best Places to Work: #1 – Bright Ideas

Find out what makes this distributor a top promo industry workplace.

Quinn Sees Demand for Ukrainian Flags

The promotional products supplier has been producing the distinctive blue and yellow ba...

Best Places to Work: #2 – The Book Company

Find out what makes this supplier a top promo industry workplace.

Koozie Group Promotes Phil Gergen to SVP of Technology

Gergen previously served as the vice president of information technology at the Top 40 ...

Best Places to Work: #11 – Crystal D

Find out what makes this supplier a top promo industry workplace.

Best Places to Work: #16 – CE Competitive Edge

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #17 – LogoIncluded

Find out what makes this supplier a top promo industry workplace.

Best Places to Work: #20 – Image Masters

Find out what makes this distributor a top promo industry workplace.