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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Hoodies Are Fashion Heavyweights

Cozy yet durable, hooded sweatshirts are making the transition from a pandemic staple t...

Twitter Launches Livestreamed Shopping With Walmart Event

The mega-retailer has held shoppable virtual events on TikTok and YouTube. This will be...

Adventure Advertising Purchases Maine Print Shop

The acquisition will allow the distributor to add copy and paper printing to its divers...

Tips for Hiring Virtual Assistants

For companies struggling to find workers, a virtual assistant could be a cost-effective...

CES 2022 Expected to Be Smaller But Exciting, Organizers Say

The massive tech trade show returns to Las Vegas in January, covering everything from N...

Hulu Opens Merch Shop, Offers Ugly Sweaters

The streaming service is following in the footsteps of Netflix, which also launched a b...

Executing a Complex Custom Streetwear Order

All USA Clothing stepped outside its comfort zone to produce garment-dyed sweats in fou...

Viral TikTok Helps Supplier Attract Job Candidates

A sales specialist at Pop! Promos posted a short video detailing a day at the office; w...

Amazon to Launch ‘Project Mic’

The app will give users the ability to make and distribute a live radio show, complete ...

Cameo Enters Merch Game With Acquisition of Represent

Custom Ink, Represent’s former parent company, will continue to handle fulfillment and ...

7 Ways to Attract (and Retain) Workers

Recent studies find that half of working Americans are looking for a new job, often due...

Los Angeles Streetwear Brand Aims to Tackle Homelessness

SkidRow Manufacturing is a print shop and social enterprise that hires homeless and at-...

Los Angeles Decorator Aims To Tackle Homelessness

SkidRow Manufacturing is a print shop and social enterprise that hires homeless and at-...

Spotify Partners With Shopify for ‘Virtual Merch Tables’

The new deal allows artists to sell merch directly in app from their profiles.

These Shoes Are Made of Sugarcane

The Revive slip-on shoe from Kane Footwear is meant for athlete recovery.

Power Summit 2021: PCNA Narrowed Focus To Expand Reach, CEO Says

During a Q&A at the ASI Power Summit, Neil Ringel explains why the Top 40 supplier deci...

Social Media Accessibility Cheat Sheet

Make sure everyone is included with these helpful tips.

Power 50 2021: No. 26 Marc Katz, Custom Ink

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Guide to Social Media: Facebook

Make the most of the biggest social media platform by joining groups and building lasti...

Power 50 2021: No. 29 Catherine Monson, FASTSIGNS International

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

The Promo People’s Guide to Social Media

If you’re just getting started or simply need a refresher, here are top strategies from...

Q&A: Improve Your Digital Body Language

Author and collaboration expert Erica Dhawan explains how to remove passive-aggressive ...

Put Your Best Foot Forward With Custom Socks

Socks are fun, creative and – of course – incredibly comfy.

Pinterest

Showcase your creativity and create mood boards for clients.

TikTok

Go for entertainment value over sales pitches in your videos.