TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
575 Results:
Promotional Products Beat Prime-Time TV
Monday November 8, 2010
ASI just released the results of a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising med...
New Members Join Advisory Boards
Monday November 8, 2010
When we put out a call to the industry for nominations to ASI’s four newest advisory boards, we expected a reasonable response. Turns out, we received a whopping 1,300 votes – perh...
Let the Rebound Begin
Tuesday January 25, 2011
We announced some great news for the industry at our show in Orlando this week: According to an ASI study, the ad specialty industry began its recovery in earnest in 2010, increasi...
ASI’s Grade A Day for Education
Monday January 24, 2011
We just enjoyed a milestone day in ASI’s education program. Monday, we “pinned” the first graduates of the Advertising Specialty Institute Certification Program and awarded them th...
Enjoying a Hot Time in Orlando
Monday January 24, 2011
The ASI Show Orlando is off to a dynamic start. Sunday, show-goers took advantage of a bustling Education Day featuring more than 60 sessions, and last night we celebrated the 2011...
Editorial Reigns Supreme
Friday January 21, 2011
If you were within earshot of ASI’s editorial office this week you would have heard an awful lot of whooping and hollering. We’ve received word that three of our magazines are fina...
NYC Show Ends on High Note
Thursday March 24, 2011
ASI just wrapped its New York City trade show and I’m pleased to announce an increase in distributor firms of 4% over last year.Like an army of dedicated mail carriers, 2,400 distr...
Green Going Gangbusters
Wednesday March 23, 2011
Before the economy took a nosedive, green products were all the rage. Now, their value and appeal is rising anew.ASI’s Green Catalog, on sale now, goes so far as to include tips, k...
Go for the Green
Thursday March 17, 2011
Test your St. Pat’s Day knowledge: What color was originally associated with the patron saint of Ireland? If you guessed blue, you’d be right. Today, of course, we brighten Irish-t...
Virtually a Snap
Thursday March 10, 2011
Our March Virtual Trade Show attracted 1,700 attendees, no doubt drawn by the ease of networking from the comfort of home or office. We did get one “complaint,” but it’s one we’d g...
Ready, Set, Research
Monday March 7, 2011
Each year, ASI conducts the most comprehensive and important research about our industry to create the Counselor State of the Industry report. But we can’t do it without you.All w...
Sales Surge Continues
Thursday March 3, 2011
While no one is uncorking the champagne quite yet, economic indicators point to recent consumer spending surges nationwide as a sure sign we’re heading in the right direction. If I...
ASI Makes Some Noise
Monday February 28, 2011
In an ongoing effort to increase awareness of the ad specialty industry, ASI has stepped up its public relations initiatives. Those efforts really paid off during our recent show i...
Sell Laughs, Close Deals
Tuesday February 22, 2011
Want to close more sales? Take a tip from improv extraordinaire Wayne Brady. He advised our ASI Radio audience the best way to close a sale is to turn potential clients into fans w...
Dallas Show Sets Record
Friday February 18, 2011
I’m very pleased to share the news that our Dallas show attracted nearly 3,600 distributors, an increase of 8.6% from last year, representing 1,545 distributor firms, up 10.5% – an...