Fey Industries has a new executive.

The Edgerton, MN-based manufacturing firm announced that Melinda Marr is the new sales director for Fey Promo (asi/54040), the company’s promo division. Marr has nearly 40 years of industry experience on both the supplier and distributor sides.

Melinda Marr, Fey Promo (asi/54040)

In her new position at Fey, Marr will be responsible for driving growth in the company’s customer base, bolstering relationships with key accounts and finding business development opportunities for the supplier’s growing product line – earlier this month, Fey Promo announced it had acquired Promopet and The Bandana Factory from WOVIN Brands (asi/92980).

“I’m excited to join Fey Promo at a time of strong momentum and growth,” Marr said. “The company’s commitment to quality, innovation and U.S.-based manufacturing – combined with the addition of Promopet and The Bandana Factory – creates an exciting opportunity to support distributors in new and meaningful ways.”

Most recently, Marr was vice president of ACS Affiliate Services, where she spearheaded affiliate engagement, marketing and growth strategy. Over her several decades in the industry, she’s been successful at building scalable expansion, strong client and vendor relationships, and results across diverse business environments, according to the company.

“Melinda is a perfect fit for us,” said Mike Fey, president of Fey Industries. “As Melinda and I discussed the best ways to add value to customers and grow in today’s promo industry, I found myself saying, ‘Yes, exactly.’ That tight alignment is like fuel to get further, faster. Her unique experiences with ACS in developing distributor success strategies is a game-changer.”