Counselor Top 40 supplier SnugZ USA (asi/88060) has partnered with retail brand Nomatic (asi/74071) to offer a curated line of the company’s bags, backpacks and travel accessories, the Utah-based supplier announced this week.

Under the agreement, SnugZ will be the exclusive supplier partner for Nomatic products, which will be available through SnugZ later this month. The initial assortment includes backpacks, travel bags and accessories designed for business and travel use.

SnugZ USA (asi/88060) has partnered with Nomatic (asi/74071) to offer a curated line of its bags, backpacks and travel accessories.

Nomatic, founded in 2014, built its brand through crowdfunding before expanding into a broader line of travel and everyday carry products. The company said the partnership allows it to expand its reach through customized offerings while maintaining its focus on functional design.

“Through our partnership with SnugZ, we’re excited to expand our presence and provide brands with products that align with how people live and work today,” said Garrett Williams, corporate sales manager at Nomatic.

Brittany David, chief revenue officer at SnugZ and a member of Counselor’s 2025 Power 50 list of the most influential people in promo, said the partnership aligns with the supplier’s broader strategy of adding established retail brands to its product mix.

“I’ve been a longtime admirer of Nomatic from a retail perspective. Their craftsmanship, attention to detail and elevated quality truly set the brand apart,” David said. “I’m thrilled to help extend that same sense of luxury into the promotional space and introduce Nomatic to an even wider audience.”

The Nomatic launch follows a series of recent product expansions at SnugZ. In October 2025, the supplier introduced Puffin-branded drinkware to its lineup, marking another move toward nationally recognized retail brands. That expansion was aimed at strengthening SnugZ’s position in higher-end drinkware and lifestyle categories.

SnugZ said it expects to roll out additional brand partnerships as 2026 continues.

With 2024 North American promotional products revenue of $93.6 million, SnugZ ranked 21st on Counselor’s most recent list of top suppliers.

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