Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
This Week’s New Suppliers: Products That Won’t Scare You
Discover creative products from new ASI suppliers.
SnugZ USA Announces Partnership With Kitchenware Brand Prepara
The Prepara Salad Pod and Harvest Pod are now available through the Counselor Top 40 supplier.
Editor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an ...
This Week’s New Suppliers: Rake in Sales With These Finds
Discover creative products from new ASI suppliers.
This Week’s New Suppliers: Exciting Promo for Exciting Events
Discover creative products from new ASI suppliers.
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Showcases
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This Week’s New Suppliers: Back to the Classics
Discover creative products from new ASI suppliers.
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Editor’s Picks: Welcoming Winter Accessories
As the weather cools off, clients will be appreciative of these seasonal essentials to show off t...
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This Week’s New Suppliers: Autumn Essentials
Discover creative products from new ASI suppliers.
Trends
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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
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Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection
The garments celebrate the 25th anniversary of the Canadian teen drama TV show.
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SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
News
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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
Geographic and generational data shows what the modern end-user wants in a branded item.
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PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased several creative ways to house their products in packaging.
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PRINTING United Expo 2026: Signage & Display Trends From the Show Floor
From immersive booth environments to textured prints and playful shapes, exhibitors showed how si...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on h...
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Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored
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Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel
Say "buh-bye" to basic branded apparel. Today's customers are no longer excited about...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time...
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Why You Should Sell Made-in-the-USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made goods and...